Industry News
LAS VEGAS, NV (BRAIN) — Where the Trail Ends, a mountain biking movie three years in the making, will make its premiere Wednesday evening in Las Vegas.
The movie focuses on five freeriders as they seek out new riding terrain around the world, from Argentina to the Gobi Desert and beyond.
PITTSBURGH, PA (BRAIN) — There has been no corporate take over of one the bike industry's most independent publishers. But Dirt Rag and Bicycle Times magazines have a new parent company, called Rotating Mass Media LTD.
CINCINNATI, OH (BRAIN) — Infinit Nutrition entered the endurance nutrition market seven years ago with an unusual approach — the company's website allows athletes to customize the ingredients in their drink mix.
BOULDER, CO (BRAIN) — Bikes Belong is in line for a $250,000 grant from Chase Community Giving and the organization is asking the bike community for votes to push it over the top in the grant program.
SHANGHAI, China (BRAIN)—Brompton opened its first concept store in Shanghai this week, marking the first time handmade British bikes will be available in China.
PARK CITY, UT (BRAIN) — BMC-USA has hired Matt Heitmann its new director of marketing, the company announced this week. Heitmann was previously director of bike marketing for Backcountry.com, the parent of Competive Cyclist and other online retailer brands.
LAS VEGAS, NV (BRAIN) — Interbike organizers are making it a bit harder for consumers to attend the show, which opens next Wednesday at the Sands Convention Center here.
PARSIPPANY, NJ (BRAIN) — John Comer, a longtime industry executive who retired from Kent International last year, died at his home on Monday. He was 68 and died of complications from an accident.
LAGUNA NIGUEL, CA (BRAIN) — Lifeboat Events, the organizer of DealerCamp and PressCamp, is restructuring its management team, a process that included the departure of Lifeboat's communication director, Chris Zigmont.
LAVAL, Quebec (BRAIN) — A significant announcement relative to Guru Bicycles’ future will come at next week’s Interbike show, and several sources close to the company expect the news to be about a new owner for the Canadian custom frame and fit system manufacturer.
WASHINGTON, DC (BRAIN) — Bike suppliers are making preparations for a possible longshoreman’s strike that could shut down ports from Maine to Texas on October 1.
KENT, WA (BRAIN) — Industry vet Mark Landsaat has been named senior product manager at Raleigh USA.
AVONDALE, AZ (BRAIN) — Santini U.S. is continuing to expand its sales force with new reps covering Pennsylvania, Florida and Southern California.
GREENSBORO, NC (BRAIN) — Bikerumor.com says its traffic continues to grow each month this year and its monthly pageview total topped 3 million in August.
KENT, WA (BRAIN) — Diadora will launch its bike, clothes and accessories line in the U.S. at the Interbike Expo in Las Vegas next week.
The line is being introduced by Golden Viking Sports, a division of Canada-based INA International and the licensee of the Diadora brand in North America.
SOLANA BEACH, CA (BRAIN) — Newcomer WD-40 BIKE, the bike product subsidiary of WD-40 Company, is using cyclocross racing to gets its name established among cyclists this year.
GOLDEN, CO (BRAIN) — Yeti Cycles has signed a new Italian distributor, Releven SRL, which took over distribution for the U.S. brand on September 1. Releven replaces DSB.
SCOTTS VALLEY, CA (BRAIN)—Scott Oliver, former director of North American sales for bike at Easton-Bell Sports, is no longer with the company. His last day was Friday.
BOULDER, CO (BRAIN) — Josh Patterson, the former editor of Dirt Rag magazine, is joining Future Plc.'s Bike Radar U.S. team as a technical writer.
Patterson will officially start with BikeRadar on Monday, Sept. 17, the first day of OutDoor Demo for Interbike.
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