Industry News
FRIEDRICHSHAFEN, Germany (BRAIN)—SRAM plans to break ground in the coming weeks on its second factory in China with a target to have the plant running within 12 to 15 months. The factory is near Kunshan, home to the mainland China factories for Taiwan’s two biggest frame manufacturers, Giant and Merida.
FRIEDRICHSHAFEN, Germany (BRAIN) — The team of 2012 Tour de France winner Bradley Wiggins will race in Rapha clothing next year, the team and clothing supplier announced Thursday.
As part of a four-year agreement, Rapha will also supply Team Sky with off-the-bike clothing, the company said.

FRIEDRICHSHAFEN, Germany (BRAIN)—SRAM president Stan Day said on Thursday he still feels taking the company public is the right decision for the long-term, and will initiate an IPO as soon as stability and visibility improves in global financial markets.
OGDEN, UT (BRAIN) — ENVE has hired a new director of engineering, Scott Nielson, formerly of Trek Bicycle Corp.
Nielson has 15 years of composites engineering, testing, and manufacturing experience.

FRIEDRICHSHAFEN, Germany (BRAIN) — The first day of Eurobike's indoor trade show (following an outdoor demo on Tuesday) drew in thousands of retailers and media from around the world.

FRIEDRICHSHAFEN, Germany (BRAIN) — They are not particularly compact or cute, nor do they feature racing stripes. But the Cooper bicycle line has some strong connections to the Mini Cooper automobiles, starting with the bike brand's founders, the Cooper family.
RATZENRIED, Germany (BRAIN) —Vittoria wants to grow its market share in mountain bike tires in the U.S. and recently hired Ken Avery as a dedicated brand and product manager for its Geax off-road tire line.
RATZENRIED, Germany (BRAIN)—Thousands of retailers, media people and suppliers came to this town Tuesday to test ride bikes under stunning blue skies.
FRIEDRICHSHAFEN, Germany (BRAIN)—Market factors such as the devaluation of the euro, Europe’s economic slump and poor weather are all weighing on the minds of many gathered here for the start of Eurobike on Wednesday.
FRIEDRICHSHAFEN, Germany (BRAIN)—When it comes to bicycles, the Dutch know how to treat themselves.
BOULDER, CO (BRAIN) — The Taiwan Bicycle Exporters Association has committed to another three-year, $150,000 investment in the Bikes Belong Foundation. This will bring TBEA's total contribution to $300,000 by 2015.

OGDEN, UT (BRAIN) — Fat bike maker 9:ZERO:7 is moving its distribution center from Anchorage, Alaska, to Ogden, Utah, the company announced this week.
The company said the new location will allow it to service its dealer base more easily.

TAMPA, FL (BRAIN) — Police in Tampa will use Kona's recently launched Safariland 29er patrol bikes at the Republican National Convention this week.
The convention was brought to order briefly on Monday before being adjourned because of an approaching tropical storm.
Hawley has added two new sales reps in the West to round out coverage there following the opening of a West Coast distribution center in Nevada earlier this year.

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FRIEDRICHSHAFEN, Germany (BRAIN)—Eurobike, the global industry’s largest and most important tradeshow starts Tuesday, drawing 40,000 visitors to the shores of Lake Constance in Southern Germany during its four-day run.
COLORADO SPRINGS, CO—Lance Armstrong’s lifetime ban from sport for doping may have relatively little affect on the retired athlete’s standings in the bike industry, as several of his longtime sponsors are continuing to support him and his foundation.
CLOPPENBURG, Germany (BRAIN)—Derby Cycle tempered its full-year revenue forecast on Thursday due to a weaker than expected spring selling season caused by poor weather in much of Northern Europe.
Except in Flomax commercials, Baby Boomers no longer drive the U.S. bike market, but an upcoming generation may help produce another bike boom like the one that bell-bottomed Boomers created in 1970s.
SEATTLE, WA (BRAIN)—Zoot Sports has announced new sales reps in the Southeast and New England territories.