Industry News
BERKELEY, CA (BRAIN) — Singletrack High, a documentary about the high school mountain bike racing movement, will be screened during the Sea Otter Classic in Monterey, California, later this month.
SEATTLE, WA (BRAIN) — Seattle Bike Suppy has hired Dirk Sorenson as marketing manager, the senior member of the distributor's marketing department. Sorenson’s 15-plus-year marketing career includes an extensive background working with leading action sports and consumer packaged goods products.
HEERENVEEN, Netherlands (BRAIN) – Accell Group will merge bike production for its Batavus and Sparta brands, the company announced this week. Production will consolidate under one roof at the company’s headquarters in Heerenveen.
SANTA FE, NM (BRAIN) — BTI has hired Chris Blumenstetter as Cinelli brand manager, the company announced Friday.
OAKLAND, CA (BRAIN) — Nutritionals brand GU Energy, retailer Sports Basement of Walnut Creek and Kaiser Oakland Medical Center were this year's winners of the East Bay Bicycle Coalition's Bike Friendly Business Awards.
The companies will be honored at an event May 9 in Oakland.
SIMI VALLEY, CA (BRAIN) — Currie Technologies announced Wednesday that it has launched an online store in partnership with Shopatron.
PARK CITY, UT (BRAIN) — Eleven Event Services will produce the 2013 Raleigh Midsummer Nights Cyclo-cross race at DealerCamp 2013, held Thursday evening, July 25, during this year's camp.
WESTPORT, CT (BRAIN) — Compass Diversified Holdings, the parent company of Fox and Camelbak, exercised an option under its credit agreement to borrow an incremental term loan of $30 million.
VANCOUVER, BC (BRAIN) — Road cycling website Pezcyclingnews.com is close to launching a redesigned site, the third major iteration of the 11-year-old site.
Publisher Richard Pestes said the new site will go live in a matter of days or sooner.
DENVER, CO (BRAIN) — Primal has become the official cycling apparel provider for Bike New York, the company announced Wednesday.
HAMONT, Belgium (BRAIN) — The Belgian bike fitting brand Cyclefit, which was owned by the now-bankrupt distributor Veltec Benelux, has a new owner, former Veltec Benelux employee Niels Heuvelman.
BIG FLATS, NY (BRAIN) — Stan’s NoTubes has chosen id29, a brand and communication design studio in Troy, New York, as its agency of record and long-term brand and marketing communications partner.
ALLENTOWN, PA (BRAIN) — The publisher of the American Bicyclist Study, a market study of adult bicycle consumers, is offering suppliers and retailers a chance to review an electronic copy of the study at no charge for 30 days.
TAIPEI, Taiwan (BRAIN) — German helmet maker Cratoni is taking a second stab in the U.S. The company recently announced plans to re-enter the already crowded lid market in North America, teaming up with SKS USA, which will be its exclusive distributor.
SEATTLE, WA (BRAIN) — Washington state suppliers and cycling groups have banded together to launch the Cascadia Dirt Cup, a new enduro series whose proceeds will go toward local advocacy and trail upkeep.
MONTEREY, CA (BRAIN) — Light maker Magicshine is hosting night rides during this month's Sea Otter Classic here, as part of its sponsorship of the event.
WATERLOO, WI (BRAIN) — Trek has expanded its sponsorship of the National Interscholastic Cycling Association to offer high school athletes the same benefits as other racers supported by Trek's retailer-sponsored athlete program.
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