BOULDER, CO (BRAIN) — Retail merchandise sales were up 2 percent in July, coming in at $382 million according to Leisure Trends Group's RetailTrak IBD sales summary. Unit sales were down 3 percent, but the average retail-selling price was up 5 percent — which wasn’t enough to balance the year-to-date deficit. YTD sales remain 4 percent below the same period last year.
Bicycles sales were up 6 percent over the same period in 2012, with the twenty-niner market leading the charge. Big wheel bike sales were up 43 percent over last July to reach $32 million. Smaller-wheeled 26” bike sales accounted for 54 percent of all mountain bike sales, down from 66 percent this time in 2012.
YTD sales remain 4 percent below the same period last year.
Transit/fitness bike sales are still showing steady growth, coming in 13 percent higher than July 2012. Road bike sales remained down, sliding 4 percent.
Overall soft goods sales were down 4 percent over July 2012, with shorts falling 10 percent and shoes sliding 12 percent. Lycra bibs gained a whopping 20 percent to reach over $2 million in sales.
Component sales rose 8 percent in units and 13 percent in dollars to $25 million.
July 2013 vs. July 2012:
- All Bicycles: +6%
- Road Bikes: -4%
- Mountain Bikes: +16%
- Transit/Fitness Bikes: +13%
- Lifestyle/Leisure Bikes: -6%
- Shoes: -12%
- Apparel: -4%
- Aftermarket Parts: +4%
- Aftermarket Accessories: -3%
