Industry News
PHOENIX (BRAIN) — Serfas has hired four new regional sales managers and updated its computer systems as the accessories brand looks to enhance dealer communication and support company growth.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — The IBD Summit is now filled to capacity and sponsorship opportunities are sold out as well, the event's organizers announced Wednesday.
SAN FRANCISCO (BRAIN) — DZR, the San Francisco maker of urban cycling footwear, said Tuesday that it has signed with Echos Communications as its public relations agency.
BERKELEY, Calif. (BRAIN) — Industry veteran Blair Clark has joined GU Energy Labs, where he will lead the nutrition brand's sales efforts as vice president of sales. Clark has been senior vice president of sales and marketing for Smith Optics for the past 11 years.
PETALUMA, Calif (BRAIN) — Yuba Bicycles is heading out on a 20-city, three-week, electric cargo bike demo tour this week visiting Los Angeles, San Diego, Phoenix, Austin, Dallas, New Orleans, Tampa, Miami, Atlanta and many more cities between.
AUSTIN, Texas (BRAIN) — The final races of USA Cycling's cyclocross national championships, including the marquee elite men and elite women events, were rescheduled for Monday, after local officials said the course at Zilker Park was becoming too heavily damaged by muddy conditions to hold the races Sunday.
IRVINE, Calif. (BRAIN) — Bosch officially opened the U.S. headquarters for its e-bike business division Thursday afternoon, inviting media and representatives from its bike brand partners, including Felt, BH, Lapierre and Haibike, to the unveiling of the new space here.
LOUISVILLE, Ky. (BRAIN) — Chris Chance, who has taken a multi-year hiatus from the bike industry, is returning in March, when he will show a new line of Yo Eddy Team Fat Chance frames at the 2015 North American Handmade Bicycle Show here.
VALENCIA, Calif. (BRAIN) — DVO Suspension products are available this month to U.S. retailers via distributors QBP and BTI, the brand announced Friday. The young suspension brand, previously sold dealer direct in the U.S., also announced it is adding new products for the downhill and enduro markets.
PHOENIX (BRAIN) — Carla Hukee has joined Pivot Cycles, where she will be handling Pivot's brand and communications, the company announced Friday.
MADRID (BRAIN) — Rotor Bike Components is rolling out an expanded global program offering consumers a 30-day trial of any of the Spanish company's Q-Ring oval chainrings for road, triathlon, mountain and cyclocross.
COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling has hired six new staff members in three departments. Most notably, the hires include Andy Sparks as director of track programs and Mark Guthart as technical director.
TAIPEI, Taiwan (BRAIN) — Folding bike brand Tern has added distributors in Japan, Greece and Turkey, expanding its distribution to 65 countries worldwide.
Tern has joined with longstanding Japanese distributor Akibo, which also imports Colnago and Fuji and handles exports for Shimano.
WATERLOO, Iowa (BRAIN) — GravelGrinderNews.com, a calendar of events for gravel racing and riding founded in 2008 by Mark "Guitar Ted" Stevenson, is merging with RidingGravel.com, a news site and forum for gravel rid
MONTREAL (BRAIN) — Dorel Industries is opening an office in Chile, the Canadian company announced Wednesday. Dorel Sports Chile S.A. will be based in Santiago de Chile and will lead all sales, marketing, distribution and customer service of Dorel Sport's brands, including Cannondale, GT, Schwinn, Mongoose, Sugoi and Caloi, in Chile and Peru.
CHICAGO (BRAIN) — SRAM is reuniting with the French UCI WorldTour team AG2R La Mondiale. The team will use SRAM components, Zipp wheels and Quarq power meters.
LAGUNA HILLS, Calif. (BRAIN) — As many longtime veterans across all sectors of the industry retire or prepare for succession or retirement, a new class of influencers is coming to the fore. These young men and women are taking steps to help shape the industry's future — today.
BEVERLY, Mass. (BRAIN) — Craft Sportswear North America has named Eric Schenker as its new CEO. Schenker takes over the role after 10 years with the company. He previously was director of sales and marketing.
BOSTON (BRAIN) — Race announcer, event promoter and journalist Richard Fries is set to become the new executive director of the Massachusetts Bicycle Coalition, also known as MassBike.
SANTA CRUZ, Calif. (BRAIN) — Santa Cruz Bicycles has named Lusty Industries as its exclusive Australian distributor.
As of Jan. 1, Lusty Industries will handle distribution for Santa Cruz and Juliana bicycles, components and soft goods in Australia.
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