ENCINITAS, Calif. (BRAIN) — Electra Bicycles is running a global promotion contest, in which video makers can win new bikes and GoPro cameras.
The Trek-owned brand calls the promotion "My City, My Loft." It's aimed at city dwellers around the world. Participants are asked to submit a video explaining why they deserve an Electra Loft bike. The brand will pick its favorites, which the public will then vote on.
Winners are asked to shoot some video footage of them with their new bikes and send it back to Electra.
Videos can be submitted until June 3. The public voting will be June 8-19.
More information: mycitymyloft.com.
