CINCINNATI (BRAIN) — Infinit Nutrition is rebranding the product line it sells through speciality retailers with new product enhancements and new packaging. The company also is launching a redesigned website.
The company has worked with Bluestone Creative to refocus the branding, messaging, look and feel of the wholesale line and packaging.
The new lineup is being introduced this month with a social media push involving Infinit-sponsored pro athletes, along with print advertising and direct to consumer promotions.
The company is best known for its consumer-direct sales of customizable drink mixes. It also offers a line of pre-set formulas sold through retailers and direct. Infinit has gone from 68 retail shops in 2014 to just under 200 in 2015.
"The new wholesale re-branding is the direct result of what's essentially a 10-year focus group. We know exactly what athletes will choose if given the ability to create their perfect formula because we have 10 years of data. This lineup is exactly what the market demands. Male or female, short or long distance, these formulas are what our athletes are using," said Michael Folan, Infinit's owner and CEO.
Website improvement include simplified links to select flavors for any of the pre-set formulas, and easy links to free nutritional consultations to determine a custom mix.
For retailers, the company said the new site's streamlined ordering system makes ordering "100 times easier."
More information: infinitnutrition.us.
