Industry News
RALEIGH, N.C. (BRAIN) — Brave Products LLC, makers of Brave Soldier Performance Skincare products, has hired CFEprPlus to provide public relations, marketing and business consulting services. It's the second time the two companies have worked together.

SAN RAFAEL, Calif. (BRAIN) — Raleigh USA is providing a fleet of bikes to Trips for Kids International for the second year in a row.
OGDEN, Utah (BRAIN) — Mercury Wheels has hired Mike Byrd as wheel builder and customer support tech.
MILWAUKEE (BRAIN) — Milwaukee's Olympic Supply Company is now distributing Funkier's cold-weather clothing line.
HAYWARD, Calif. (BRAIN) — Bianchi USA has hired Monique Pua Mata as its factory rep for the SoCal/Central Coast region. Mata is well known as a professional mountain biker who also participates in road and triathlon.
SAN JOSE, Calif. (BRAIN) — Ira Becker, who until recently was the president of Consumer Review — the publisher of MTBR.com and RoadBikeReview.com, has joined BicycleBlueBike.com as its president.
COLORADO SPRINGS, Colo. (BRAIN) — USA Triathlon will welcome physicians, nurses, allied health professionals, race directors and coaches to the Medical Multisport Conference, scheduled for Nov. 5-7 at the U.S. Olympic Training Center in Colorado Springs.

LONGMONT, Colo. (BRAIN) — Matt Moore, QBP's general counsel, who was injured in a car-bike collision in March, will fire the starter's pistol for this year's industry race at CrossVegas.
BOULDER, Colo. (BRAIN) — SmartEtailing has hired Dorothy Nichols as brand & supplier relations director in the company's Boulder office.
FRIEDRICHSHAFEN, Germany (BRAIN) — Next year's Eurobike show will add a second public day and the event's outdoor demo will continue throughout the show.
MIAMI (BRAIN) — Miracle Point Agency has announced the Gran Fondo Tour Cuba will be taking place in Havana on Oct. 23-25. The event will include a criterium and a gran fondo, with U.S. support from Sunlite and Origin8.
SINGAPORE (BRAIN) — RedWhite Apparel, a Singapore cycling clothing brand that specializes in gear for ultra-long distance rides, has appointed new distributors in South Korea and Japan.
MARINA, Calif. (BRAIN) — Light & Motion is launching an IBD sales contest on Aug. 1 that will award the winner a trip to the lighting company's hometown of Monterey, Calif., during next year's Sea Otter Classic.
The contest will run through Nov. 30 and is open to bike shop managers and staff.
BOULDER, Colo. (BRAIN) — CatEye America has promoted Bob Daniels to executive vice president and JJ Rudman to national sales manager. Both will take on their new roles on Sept. 1.
NOVATO, Calif. (BRAIN) — Retired pro Jens Voigt will host his own gran fondo event in Marin County in October this year.
The Jensie Gran Fondo of Marin will start at the Stafford Lakes Bike Park on Saturday Oct. 10. It will include ride options of 45, 70 and 100 miles.

FRIEDRICHSHAFEN, Germany (BRAIN) — Just over a year ago at Eurobike, Bell Helmets announced an investment in the Stockholm-based company behind the MIPS system, which is s
MUKILTEO, Wash. (BRAIN) — Full Speed Ahead has hired industry veteran and Mountain Bike Hall of Famer John Stamstad for inside sales at their Seattle headquarters.
FRIEDRICHSHAFEN, Germany (BRAIN) — The World Federation of the Sporting Goods Industry announced at Eurobike this week that new wheel testing procedures have been finalized and will be presented to the Union Cyclist Internationale (UCI) Equipment Commission in October.
FRIEDRICHSHAFEN, Germany (BRAIN) — Santa Cruz Bicycles, which was purchased by Pon Holdings earlier this summer, has taken over its distribution in the Germany and Austria markets, the company announced this week.