SANDY, Utah (BRAIN) — Reynolds Cycling has updated its Ride to Decide wheel demo ride program for 2016. Consumers will now be eligible for a $100 rebate and a free year of Reynolds' Assurance Program coverage if they buy a set of wheels after a demo. And retail employees who register a demo will receive a $50 check from Reynolds if the wheels are purchased.
"Ride to Decide gives potential buyers a chance to put Reynolds wheels on their own bike to feel the superior ride quality of our wheels," said Mike Dufner, the CFO of Reynolds Cycling. "We also want to give credit to the shop employees who help drive the program, and a direct incentive is our way to thank them for their participation in Ride to Decide."
