Industry News
CARBONDALE, Colo. (BRAIN) — Why Cycles announced Tuesday that it has moved company headquarters from Ogden, Utah, to Carbondale, Colorado. The titanium bike brand was founded in Ogden two years ago, offering four models of mountain, gravel and dirt jumper frames.
LONG BEACH, Calif. (BRAIN) — ACT Lab will be featured on the daytime TV show "The Doctors" to help parents this holiday toy-buying season, highlighting the problem of toxic toys.
AUSTIN, Texas (BRAIN) — Triathlon Business International has announced the topics for one of the curricula tracks at next month's TBI Conference in Tempe, Arizona.
MONTRÉAL (BRAIN) — Argon 18 has hired Tim McCulley as its USA director of sales & strategies. McCulley replaces Christian Lafrance, who takes the helm as director of business development for Argon's new subsidiary, Notio Technologies.
BERKELEY, Calif. (BRAIN) — The National Interscholastic Cycling Association has announced the Oregon is the latest state to join the existing 21 NICA regional leagues across America.
MILAN, Italy (BRAIN) — Pirelli has created a new website for its Pzero Velo tires, with an e-commerce section that functions in Italy, France, Germany, the Benelux and the United Kingdom.
ROUSE HILL, Australia (BRAIN) — After 13 years with JetBlack Products, founder Trent Fitzgibbins has announced that he will be leaving the company to launch a new brand he has developed called M2O Industries.
LÉVIS, Québec (BRAIN) — Distributor Hawley-Lambert was among the supporters of last weekend's Big Bike Build in San Jose, California, where nearly 1,000 volunteers planned to assemble 2,500 bikes for a holiday season campaign.
SAN CLEMENTE, Calif. (BRAIN) — After nearly three years selling in the U.S., German consumer-direct brand YT Industries has set up a U.S. headquarters in this beach city.
EUGENE, Ore. (BRAIN) — Rolf Prima has reach a multi-year partnership with the Race Across America (RAAM), naming the brand the Official Wheel for The World's Toughest Bicycle Race.
CARLSBAD, Calif. (BRAIN) — Canyon USA has added Devin Riley as program manager for bikes, parts and accessories. Riley will be responsible for managing the day-to-day bike and P&A-related project work, working with Canyon product managers at the brand's headquarters in Koblenz, Germany.
WATERLOO, Wis. (BRAIN) — Joe Vadeboncoeur, who has worked at Trek for 28 years, is departing the company at the end of December.
LONGMONT, Colo. (BRAIN) — The organizer of the CrossVegas cyclocross race on Monday announced that longtime event title sponsor Clif Bar & Co. will follow the race to its new location in Reno next year, where it will be held during the week of Interbike, which also is moving to Reno.
TEMECULA, Calif. (BRAIN) — Intense Cycles on Monday launched a consumer-direct online sales program and new lower pricing aimed at helping the brand and its dealers better compete with mountain bike brands sold exclusively D2C on the internet. Intense calls it a "hybrid, IBD-centric" approach.
SCOTTS VALLEY, Calif. (BRAIN) — Fox Factory Holdings, parent company of the Fox bicycle suspension brands, as well as Race Face, Marzocchi and Easton Cycling, has acquired 80 percent of the shares of Flagship Inc., which does business as Tuscany Motor Company. Tuscany sells aftermarket packages for trucks, including modified Ford trucks repackaged as Tonka and "Special Ops" trucks.
BOULDER, Colo. (BRAIN) — March Northwest, a company led by racer and coach Shaums March, will become the owner, operator and official provider of the International Mountain Bicycling Association's Instructor Certification Program, starting in January.
LYON, France (BRAIN) — Vélo Capital Partners, an investment group that has been studying the international bike market for several years, is launching a company, called véliSo, offering several technologies that combined would produce what the company calls "the world's safest bicycle."
SAN LUIS OBISPO, Calif. (BRAIN) — Lezyne products are now being distributed by Velocenter in Russia and Pukinn in Iceland. Both companies are the exclusive Lezyne distributors in their countries.
LAKE FOREST, Calif. (BRAIN) — BikeExchange began working with IBDs in Australia about 10 years ago, and later began partnering with companies to bring the technology platform, called Marketplacer, to about 20 other industries.. Now it's targeting bike brands that want to offer click-and-collect but lack the resources to build their own websites.
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