SAN FRANCISCO (BRAIN) — Through the end of January, Faraday Bikes will donate $100 from every bike sale to the Million Tree Challenge, a promotion organized by the One Tree Planted organization. Each $100 donation will result in 100 new trees planted.
The donations will be pooled via One Tree Planted to support Cal Fire, which administers assistance and replanting programs following the state's wildfires. A combination of California Redwood, Maple, Palm, Elderberry, Willow, Birch, Dogwood, Cedar, Giant Sequoia, and Walnut trees will be planted.
Adam Vollmer, the CEO of Faraday Bikes, said, "We make a product that helps people stay active, explore their community, and ride their bikes as much as possible. That's all dependent on a healthy environment. We wanted to support this initiative to make sure California's forests are thriving for years to come."
The "Million Tree Challenge" goal is to get 500 businesses to commit to planting 2,000 trees each. One Tree Planted estimates that 100 million trees will need to be restored after the last few years of wildfires and drought in California.
Faraday Bikes was founded in San Francisco in 2012. In early 2017 it was acquired by Pon Holdings.
