BRAIN Staff

All articles by BRAIN Staff

Cannondale becomes main sponsor of Sea Otter Europe

January 11, 2018

GIRONA, Spain (BRAIN) — Cannondale will be the main sponsor of the 2018 Sea Otter Europe Costa Brava-Girona Bike Show, which will hold its second edition in June.

Posted in International

Rad Power Bikes launches commercial division and electric cargo trike

January 10, 2018

SEATTLE, Wash. (BRAIN) — Rad Power Bikes, a Seattle-based direct-to-consumer electric bike company, has formed a commercial division to offer its electric vehicles to logistics and delivery companies, courier services, and corporate campuses and university that provide fleets.

Posted in Industry News

Executives from REI, Burton, CamelBak and Dakine to speak at CEO Pledge event

January 10, 2018

BOULDER, Colo. (BRAIN) — Camber Outdoors has released speaker information for its CEO Pledge event, which is Jan. 27 in Denver during the OR + Snow trade show. 

Posted in Industry News

Tunturi Fitness returns to US market with North America Cycles

January 10, 2018

AMES, Iowa (BRAIN) — Tunturi Fitness, which was founded in 1922 in Finland, is returning to the U.S. market with an agreement with wholesaler North America Cycles to distribute cardio equipment for both home and professional use.

Posted in New Products

Industry veterans Hensley and Caivano launch event support services agency

January 10, 2018

DENVER (BRAIN) — Shane Hensley and Marty Caivano have launched Smart Cycling Service, a services contracting group specializing in demo and expo event representation, neutral support, and evaluation and training services for retailers.

Posted in Industry News

Seattle Cycles launches electric folding bike at CES

January 9, 2018

LAS VEGAS, Nev. (BRAIN) — Seattle Cycles has launched its new MetroBike electric folding bike model at the Consumer Electronics Show 2018.

Posted in Product/Tech

Buff founder Joan Rojas dies at 71

January 9, 2018

SANTA ROSA, Calif. (BRAIN) — Joan Rojas, the founder of the Buff headwear brand, died Sunday at 71.

Posted in Industry News

Ford, Trek and Tome show bicycle-to-vehicle communication system at CES

January 9, 2018
Ford is launching a cellular-vehicle-to-everything — C-V2X — system that includes bikes.
Ford's display at CES 2018. Photo courtesy of Ford.

LAS VEGAS, Nev. (BRAIN) — Trek Bicycle and Tome Software are showing a new artificial intelligence-driven bicycle-to-vehicle communication system at the Consumer Electronics Show here this week. 

Posted in Product/Tech

New company plans cycling media event in Italy in February

January 9, 2018

MASSA MARITTIMA, Italy (BRAIN) — A new company, Bike Connection Agency, will hold a cycling media event next month in Italy.

Posted in International

Williams launches 45/60 and 60/90 wheelset pairings

January 9, 2018

LODI, Calif. (BRAIN) — Williams Cycling is now offering its System wheelsets in 45/60 and 60/90 pairings, with a shallower wheel profile in the front combined with a deeper section in the rear to balance weight, aerodynamics and handling.

Posted in New Products

Pages