LAGUNA HILLS, Calif. (BRAIN) — Bicycle Retailer and Industry News has extended the submission deadline for new product information and news to include in the annual Sea Otter Classic Festival & Gear Guide. The new deadline is this Friday, March 9.
New product information and industry news should be sent to BRAIN managing editor Toby Hill at thill@bicycleretailer.com. Product can include complete bikes and frames in addition to new accessories, components, clothing, shoes, protective equipment and nutritionals. All products must be on display at Sea Otter. Companies should send product information, high-resolution images (minimum 5-by-3-inch, 300dpi, jpg preferably), suggested retail price and Sea Otter booth number.
For news embargo purposes, exhibitors should note that this year's guide will be packaged with the April 15 issue of Bicycle Retailer, set to reach mailboxes starting the week of April 9 — before Sea Otter kicks off April 19 in Monterey, California. The stand-alone guide will also be distributed at select bike shops in California, Nevada and Arizona starting the week of March 26.
Events for the Sea Otter calendar can be submitted on the Marketing and Free Promotions page of the Sea Otter Classic website.
