BRAIN Staff
All articles by BRAIN Staff
SANTA CRUZ, Calif. (BRAIN) — Gazelle Bicycles recently hosted a dealer event at their U.S. headquarters here to reveal its 2018 model line.
TORRANCE, Calif. (BRAIN) — Pioneer's Cycle Sports Division has completed the move to a new facility in Torrance, California, that used to be occupied by Toyota before the automaker moved to Texas.
ST. CHARLES, Ill. (BRAIN) — Sigma's new Nugget II Flash features a refreshed design, improved features and a significant price reduction compared to its predecessor model.
DES MOINES, Iowa (BRAIN) — The Iowa Bike Expo, scheduled for Jan. 27 at the Iowa Events Center in Des Moines, has broken its own record for number of registered exhibitors. The expo has 93 exhibitors lined up for 150 booth spaces, increasing last year's total by almost 25 percent.
LONGMONT, Colo. (BRAIN) — A guest opinion piece by industry veteran Dan Sotelo was the most read article of 2017 on BicycleRetailer.com.
SEATTLE (BRAIN) — Rad Power Bikes, a Seattle-based consumer-direct e-bike company, has announced its 2018 bike lineup, which includes its new RadCity Step-Thru model.
PORTLAND, Ore. (BRAIN) — Ruckus Composites, a carbon fiber repair company, has refreshed its branding for 2018, among other changes. The nine-year-old company also is launching its own podcast, planning a warehouse sale at its Portland headquarters, and unveiling a new three-tiered pricing system for repairs.
STEAMBOAT SPRINGS, Colo. (BRAIN) — Smartwool has named San Francisco-based JAM Collective as its public relations agency of record.
JAM Collective said it will employ both traditional and emerging public relations outreach as well as bolstering the brand's social media marketing execution.
LAFAYETTE, Colo. (BRAIN) — Following the departure of its president, Todd Grant, in late November, the National Bicycle Dealers Association is looking to continue its programs but running on a tighter budget. The move to cut expenses is in response to income loss from its traditional sources and over-investment in capital spending.
LEVIS, Québec (BRAIN) — Hawley-Lambert said it has made several strategic staffing changes to best support vendor and retailer growth.