SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has announced plans to create a new video series and a new podcast.
The video series speaks to the value of trade shows for all attendees, while giving a visual preview of the Reno Tahoe area and highlights numerous aspects of Interbike Marketweek, which will be held there in September.
The podcast, called “Interbike – The Podcast” is being produced in partnership with Bicycle Retailer and Industry News and will cover a variety of topics in the industry today, and share updates on all things taking place during Interbike Marketweek.
The first video in the series is complete and can be seen below.
“We want to do everything we can to arm the industry with as much information on our new home, and some reminders of why we need to gather,” said Pat Hus, the vice president of Interbike. “The video series gives us an opportunity to address these topics with some great visual content to really address the unknown about our new home, and so much more.”
“Interbike - The Podcast” will publish every two weeks, and each episode will touch upon current events and products in the world of bicycles – including interviews with industry insiders, trendmakers, category experts and more. The first podcast will launch on February 21 and will be available initially on the Interbike website, with plans to submit to Apple Podcast, Google Play Music and others in the near future.
The podcast host will be Fred Fishkin, who has been producing a daily syndicated radio report on consumer technology for more than two decades. Having been an award-winning street reporter for WCBS Radio in New York, Fred began covering the tech beat in the early 90s. His reports have been syndicated by CBS Radio, Bloomberg Radio and through his own production company.
“We need to continually find ways to reach our audience beyond traditional means,” said Justin Gottlieb, the PR & communications director for Interbike. “Podcasts are great platforms to connect with people who are on-the-move, and we look forward to getting it off the ground next week.”
Interbike Marketweek will take place in the Reno Tahoe region beginning with a new consumer demo and festival in North Lake Tahoe, Sept. 15-16, followed by the OutDoor Demo on Sept. 16-18, and closing with the Interbike Expo Sept. 18-20.
UPDATE: The first Interbike - The Podcast is now available for download/listening at: https://www.interbike.com/podcast
