BRAIN Staff
All articles by BRAIN Staff
March 19, 2018
MILWAUKEE (BRAIN) — Fyxation has acquired the Pedal Milwaukee Building, a 1929 brick building that will house the brand's design center and corporate offices as well as warehouse space. The building also is home to Wisconsin Bike Fed, Velobahn Coffee and Team Sports, Inc, which is owned and managed by Tom Schuler, t
Posted in Industry News
March 19, 2018
SANTA CRUZ, Calif. (BRAIN) — Gazelle Bikes has launched a new ambassador program called "Gazelle Stories," in several U.S. cities. The brand is looking for interested electric bike enthusiasts, commuters, and storytellers in the cities to help grow and represent the brand.
Posted in Industry News
March 16, 2018
VANCOUVER, British Columbia (BRAIN) — The Rip Strip Lumbar Belt is part of the Race Face's 2018 soft goods collection, which was announced this week.
Race Face said the belt is designed for storage for a mountain biker heading out for a quick trail ride or bike park session.
Posted in New Products
March 16, 2018
NEWBURY PARK, Calif. (BRAIN) — PeopleForBikes' next DRAFT Meetup event is next Thursday, March 22, at the Giant Bicycles headquarters here.
The event includes beer, tacos, gear raffles, networking and presentations about building a better community through cycling. The event is free but RSVP is required.
Posted in Industry News
March 16, 2018
FRISCO, Colo. (BRAIN) — Project Bike Tech is launching video library to help teach students, parents, school administrators and others about careers in the bike and outdoor industries. The library includes a video featuring Eric Hawkins, Park Tool's owner and chief mechanic.
Posted in Industry News
March 16, 2018
PARK CITY, Utah (POC) — POC is working with Locally to add a retail locator tool to POC's e-commerce website starting April 15. The feature will show POC's ski and bike product dealers as well as real-time availability of products.
Posted in Industry News
March 16, 2018
WASHINGTON (BRAIN) — Louis Garneau is working with U.S. and Canadian officials to recall about 650 helmets in the U.S. and 550 in Canada, according to a notice from the U.S. Consumer Product Safety Commission.
Posted in Recalls
March 15, 2018
SAN FRANCISCO (BRAIN) — Myagi, which hosts video training programs for several industry suppliers and organizations, also has available 10 free bicycle retailer staff training videos.
The videos cover how to sell tires, helmets and other products.
Posted in Retail News
March 15, 2018
MINNEAPOLIS (BRAIN) — Wolf tooth's new RoadLink DM modifies direct mount Shimano road rear derailleurs to enable use with wider range cassettes. The product fits Shimano's current generation R8000 Ultegra and R9100 Dura-Ace rear derailleurs.
Posted in New Products
March 15, 2018
FOXBOROUGH, Mass. (BRAIN) — Todson has signed a deal to exclusively import Hutchinson bike tires and tubes. Hutchinson tires will be sold and marketed in the U.S. by Todson and its independent rep force. Todson currently sells Topeak, Elite, Velox and Onguard.
Posted in Industry News
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