BRAIN Staff
All articles by BRAIN Staff
March 14, 2018
LINCOLNSHIRE, England (BRAIN) — British bike care brand Weldtite has hired Derek Goltz to oversee all sales and marketing activities for the brand in the U.S. The company, which offers lubes, cleaners, tools and other accessories, is entering the U.S. market for the first time this year and will display at next month's Sea Otter Classic.
Posted in Industry News
March 14, 2018
MORGAN HILL, Calif. (BRAIN) — Specialized Bicycle Components worked with Canada's 4iiii Innovations to develop the power meter technology used in its new line of Power Crank power meters, which was released to the public on Wednesday.
Posted in Product/Tech
March 14, 2018
LOS ANGELES (BRAIN) — Just Ride LA, a store that started in a garage in 2006, has been remodeled and has reopened as a Giant Partner Store.
Posted in Retail News
March 14, 2018
BERKELEY, Calif. (BRAIN) — GU Energy Labs has installed a 206 Kw solar system at its Berkeley headquarters and production facility, offsetting more than 95 percent of the building's energy.
Posted in Industry News
March 14, 2018
CAMBRIDGE, New Zealand (BRAIN) — New Zealand-based bike fitting company Velogicfit has launched a new 3D Motion bike fitting system for bike retailer use.
The company said the new version of its system is easier to use and allows customers to see the effect of position changes in real time.
Posted in Product/Tech
March 14, 2018
VALLEJO, Calif. (BRAIN) — Wren Sports has named Yap Bicycle Compania has its distributor and authorized service center for Singapore.
Posted in International
March 13, 2018
WASHINGTON (BRAIN) — SwissStop is recalling about 750 disc brake pads because the pads can separate from their backplate.
This recall involves SwissStop EXOTherm disc brake pads sold as aftermarket parts. Only disc pads with models listed below are included in the recall:
Posted in Recalls
March 13, 2018
HILDEBRAN, N.C. (BRAIN) — Sock maker DeFeet International is using blockchain technology in its packaging to allow consumers to authenticate their purchase and create a connection for warranty, repair and loyalty programs.
Posted in Product/Tech
March 13, 2018
ALBUQUERQUE, N.M. (BRAIN) — Lindarets' Thru Axle Wheel Mount was made to securely hold thru axle front wheels to a wall or other surface, for storage, display or transport. The company said it developed the product in part to hold wheels inside a Sprinter van while driving to bike rides and events.
Posted in New Products
March 13, 2018
TALLAHASSEE, Fla. (BRAIN) — The North American Bikeshare Association said its helped defeat a Florida bill that would have replaced local control of bike share programs with a statewide policy.
Posted in Industry News
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