BRAIN Staff

All articles by BRAIN Staff

March 20, 2018

WILTON, Conn. (BRAIN) — Cycling Sports Group has launched a video training series focused on "Selling Service" to its Cycling Prophet retail education program. 

Posted in Industry News
March 19, 2018

SALT LAKE CITY, Utah (BRAIN) — Rotor America has increased its IBD technical support with the hire of Joel Sehloff as West Coast tech rep.

Posted in Industry News
March 19, 2018

COLORADO SPRINGS, Colo. (BRAIN) — The National Bicycle Dealers Association's Profitability Project, better known as its P2 Program, is moving its monthly reporting to a real-time, web-based system.

Posted in Retail News
March 19, 2018

POOLE, United Kingdom (BRAIN) — Muc-Off has announced Quality Bicycle Products as their latest U.S. distributor. QBP started carrying Muc-Off's complete line on March 1. Muc-Off will continue to be carried by BTI, Downeast, Hans Johnsen Company and Hawley-Lambert.

Posted in Industry News
March 19, 2018

CASTLE PINES, Colo. (BRAIN) — Italian Bicycle Group N.A., a bicycle import and wholesale distribution company of Italian cycling products to Canada, Mexico and the United States, is now distributing MB Wear cycling socks in the United States.

Posted in New Products
March 19, 2018

FORT COLLINS, Colo. (BRAIN) — Niner Bikes has hired Reese Ruland as the brand's new social media manager. Ruland comes to Niner with a diverse background in the outdoor and cycling industry, most recently working in social media for TrainingPeaks and Specialized Bicycle Components.

Posted in Industry News
March 19, 2018

MILWAUKEE (BRAIN) — Fyxation has acquired the Pedal Milwaukee Building, a 1929 brick building that will house the brand's design center and corporate offices as well as warehouse space. The building also is home to Wisconsin Bike Fed, Velobahn Coffee and Team Sports, Inc, which is owned and managed by Tom Schuler, t

Posted in Industry News
March 19, 2018

SANTA CRUZ, Calif. (BRAIN) — Gazelle Bikes has launched a new ambassador program called "Gazelle Stories," in several U.S. cities. The brand is looking for interested electric bike enthusiasts, commuters, and storytellers in the cities to help grow and represent the brand.

Posted in Industry News
March 16, 2018

VANCOUVER, British Columbia (BRAIN) — The Rip Strip Lumbar Belt is part of the Race Face's 2018 soft goods collection, which was announced this week. 

Race Face said the belt is designed for storage for a mountain biker heading out for a quick trail ride or bike park session. 

Posted in New Products
March 16, 2018

NEWBURY PARK, Calif. (BRAIN) — PeopleForBikes' next DRAFT Meetup event is next Thursday, March 22, at the Giant Bicycles headquarters here.

The event includes beer, tacos, gear raffles, networking and presentations about building a better community through cycling. The event is free but RSVP is required.

Posted in Industry News

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