BRAIN Staff

All articles by BRAIN Staff

April 2, 2018
Leviathan Tandem wheelset

EUGENE, Ore. (BRAIN) — Rim maker Astral Cycling — which launched last year as the second brand of Rolf Prima, offering rims for traditionally laced wheels — has expanded to offer complete wheelsets.

Posted in Product/Tech
April 2, 2018

MADISON, Wis. (BRAIN) — The accessory brand Planet Bike has awarded $24,000 to six bicycle non-profit organizations. The company said the recipient organizations "are working to provide programs that attract people to cycling and infrastructure projects to move bicycling forward across the country."

Posted in Industry News
April 2, 2018

PLANO, Texas, and LAKE OSWEGO, Ore. (BRAIN) — Toyota and Yakima have established a partnership whereby the automaker’s customers now can purchase Yakima vehicle racks, bike, ski and boat mounts, cargo boxes, and other accessories directly from participating Toyota dealers nationwide.

Posted in Industry News
April 2, 2018

SAN FRANCISCO (BRAIN) — Sync.bike is taking preorders for a Bluetooth LE-enabled device that attaches to bikes and, among other things, can communicate with the user's phone to track how often each bike is used.

Posted in New Products
April 2, 2018
The foundation has previously licensed its mark to companies including Shinola. Now it's looking for partners who make or sell other bike products, including retailers.

DAYTON, Ohio (BRAIN) — The Wright Brothers USA, the commercial arm of The Wright Brothers Family Foundation, has launched a new program offering businesses the license for the name of The Wright Brothers on bicycles, equipment and accessories, as well as bicycle-related businesses like stores and touring companies.

Posted in Industry News
March 30, 2018

MINNEAPOLIS (BRAIN) — Donkey Label Chamois Balm and Embrocation is now distributed by QBP, the brand announced. 

Posted in Industry News
March 30, 2018

SEATTLE (BRAIN) — Rotating Mass Media has announced that REI will sponsor the Dirt Rag Dirt Fest Pennsylvania 2018. The festival is May 18-20 at the Allegrippis Trails in Pennsylvania. 

Posted in Industry News
March 30, 2018
The Oakley AR03 helmet.

LAKE FOREST, Calif. (BRAIN) — Oakley, which re-entered the cycling market last year with new helmets, clothing and eyewear, is a sponsor of next month's Paris-Roubaix race in France. The company also is the sponsor of a Paris-Roubaix Week Challenge on Strava.

Posted in Industry News
March 30, 2018

WESTBROOK, Maine (BRAIN) — The North America Bikeshare Association and the Better Bike Share Partnership are working together to produce a bikeshare conference, to be held Sept. 4-7 in Portland, Oregon. 

Posted in Industry News
March 30, 2018

RANDOLPH, Mass. (BRAIN) — Delta Cycle's new Bkin is a compact LED light with a flash pattern inspired by aircraft safety beacons. It is intended for use by cyclists, runners and walkers.

Posted in New Products

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