BRAIN Staff

All articles by BRAIN Staff

January 8, 2014

DENVER, CO (BRAIN) – Continuing its support of high school mountain bike racing leagues, apparel maker Primal Wear has renewed its Gold Level sponsorship of the National Interscholastic Cycling Association (NICA).

Posted in Industry News
January 7, 2014

BOULDER, CO (BRAIN) — Total IBD sales grew to $139 million in November, a 1 percent increase compared with a year earlier, according to Leisure Trends Group’s RetailTRAK IBD sales summary. While unit sales declined by 5 percent, average retail selling prices rose 6 percent.

Posted in Retail News
January 7, 2014

KENT, WA (BRAIN) – Diamondback Bicycles has signed on as official bike sponsor of the Optum Pro Cycling UCI continental team. Optum’s men’s and women’s squads will race this year aboard Diamondback’s Podium Equipe model.

The partnership marks Diamondback’s first sponsorship of a professional road team.

Posted in Industry News
January 3, 2014
The Padrone in white

BOULDER, CO (BRAIN) — CatEye is responding to consumer requests for a bike computer with larger numbers — for riders with aging eyes and for those getting bumped around riding offroad.

Posted in New Products
January 3, 2014

ASHEVILLE, N.C. (BRAIN) — Two companies that service traveling multi-sport athletes are teaming up to offer a discount program.

Posted in Industry News
January 2, 2014
Sven Nys' Boone

BAAL, Belgium (BRAIN) — Trek unveiled a new line of cyclocross bikes that feature the company's IsoSpeed decoupler, previously used on its Domane endurance road bikes. The decoupler isolates the seattube from the toptube to increase comfort.

Posted in New Products
January 1, 2014
Team Name Team Bike Component Sponsor
AG2R LA MONDIALE Focus Campagnolo
ASTANA PRO TEAM Specialized Campagnolo
Posted in International
December 31, 2013

ATLANTA, GA (BRAIN) — Wahoo Fitness's RPM Cadence Sensor is a 7-gram wireless cadence sensor.

Posted in New Products
December 31, 2013
The entry includes Primal Wear IMBA jerseys for each team member.

BOULDER, CO (BRAIN) — IMBA is offering two 5-person team entries to the sold-out 24 Hours of Old Pueblo race, held in Tucson, Ariz., Feb. 14-16.

Posted in Industry News
December 30, 2013

BOULDER, CO (BRAIN) — Green Guru, which makes a variety of products from used bike inner tubes, is launching its latest product with a Kickstarter.com campaign,

Posted in New Products

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