BRAIN Staff
All articles by BRAIN Staff
DENVER, CO (BRAIN) – Continuing its support of high school mountain bike racing leagues, apparel maker Primal Wear has renewed its Gold Level sponsorship of the National Interscholastic Cycling Association (NICA).
BOULDER, CO (BRAIN) — Total IBD sales grew to $139 million in November, a 1 percent increase compared with a year earlier, according to Leisure Trends Group’s RetailTRAK IBD sales summary. While unit sales declined by 5 percent, average retail selling prices rose 6 percent.
KENT, WA (BRAIN) – Diamondback Bicycles has signed on as official bike sponsor of the Optum Pro Cycling UCI continental team. Optum’s men’s and women’s squads will race this year aboard Diamondback’s Podium Equipe model.
The partnership marks Diamondback’s first sponsorship of a professional road team.
BOULDER, CO (BRAIN) — CatEye is responding to consumer requests for a bike computer with larger numbers — for riders with aging eyes and for those getting bumped around riding offroad.
ASHEVILLE, N.C. (BRAIN) — Two companies that service traveling multi-sport athletes are teaming up to offer a discount program.
BAAL, Belgium (BRAIN) — Trek unveiled a new line of cyclocross bikes that feature the company's IsoSpeed decoupler, previously used on its Domane endurance road bikes. The decoupler isolates the seattube from the toptube to increase comfort.
Team Name | Team Bike | Component Sponsor |
AG2R LA MONDIALE | Focus | Campagnolo |
ASTANA PRO TEAM | Specialized | Campagnolo |
ATLANTA, GA (BRAIN) — Wahoo Fitness's RPM Cadence Sensor is a 7-gram wireless cadence sensor.
BOULDER, CO (BRAIN) — IMBA is offering two 5-person team entries to the sold-out 24 Hours of Old Pueblo race, held in Tucson, Ariz., Feb. 14-16.
BOULDER, CO (BRAIN) — Green Guru, which makes a variety of products from used bike inner tubes, is launching its latest product with a Kickstarter.com campaign,