BRAIN Staff
All articles by BRAIN Staff
January 9, 2014
MINNEAPOLIS, MN (BRAIN) — Cyclists don't have to sacrifice fashion for function with Donkey Label’s new Merino wool socks. Constructed with the highest-quality fabrics in a flat-knit crew style, these socks combine superior durability with a unique style.
Posted in New Products
January 9, 2014
ALBANY, Calif. (BRAIN) — San Francisco Bay Area distributor and service center Cycle Monkey has expanded its suspension service business under the new name Suspension Lab, offering retailers quicker processing on overhauls of shocks, forks and dropper seatposts.
Posted in Retail News
January 8, 2014
BOULDER, CO (BRAIN) — Developed a taste for Skratch Labs’ Exercise Hydration Mix even when not training hard or putting in a long day in the saddle? Then the new Daily Electrolyte Mix is here to quench your hankering.
Posted in New Products
January 8, 2014
CHICAGO (BRAIN) — SRAM has signed licensing deals with Accell Group and Chromag, allowing them to manufacturer chainrings using SRAM’s X-Sync design that they can distribute through their own channels.
Posted in Product/Tech
January 8, 2014
BOULDER, CO (BRAIN) — U.S. Department of the Interior Secretary Sally Jewell will be the keynote speaker at an industry breakfast at Outdoor Retailer Winter Market.
Posted in Industry News
January 8, 2014
DENVER, CO (BRAIN) – Continuing its support of high school mountain bike racing leagues, apparel maker Primal Wear has renewed its Gold Level sponsorship of the National Interscholastic Cycling Association (NICA).
Posted in Industry News
January 7, 2014
BOULDER, CO (BRAIN) — Total IBD sales grew to $139 million in November, a 1 percent increase compared with a year earlier, according to Leisure Trends Group’s RetailTRAK IBD sales summary. While unit sales declined by 5 percent, average retail selling prices rose 6 percent.
Posted in Retail News
January 7, 2014
KENT, WA (BRAIN) – Diamondback Bicycles has signed on as official bike sponsor of the Optum Pro Cycling UCI continental team. Optum’s men’s and women’s squads will race this year aboard Diamondback’s Podium Equipe model.
The partnership marks Diamondback’s first sponsorship of a professional road team.
Posted in Industry News
January 3, 2014
BOULDER, CO (BRAIN) — CatEye is responding to consumer requests for a bike computer with larger numbers — for riders with aging eyes and for those getting bumped around riding offroad.
Posted in New Products
January 3, 2014
ASHEVILLE, N.C. (BRAIN) — Two companies that service traveling multi-sport athletes are teaming up to offer a discount program.
Posted in Industry News
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