BRAIN Staff
All articles by BRAIN Staff
BOULDER, Colo. (BRAIN) — VeloPress has acquired North American rights to publish the first book by three-time world champion and 2018 Paris-Roubaix winner Peter Sagan. The book, titled My World, will be available in print and e-book editions in bookstores, bike shops, and online this December.
ASHEVILLE, N.C. (BRAIN) — Asheville Bicycle Company, which was an offshoot of Ski Country Sports, has reopened after a remodel and is now Giant Partner Store, which means the retailer stocks at least 80 percent of the floor space with Giant and Liv products.
NEW YORK (BRAIN) — Riders took more than 35 million bike share trips last year — 25 percent more than in the year before, according to a new National Association of City Transportation Officials study.
COSTA MESA, Calif. (BRAIN) — Swagtron, best known for its electric rideables, is expanding its cycling line with the introduction of three new electric bikes, including two folding e-bikes and a youth electric fat-tire mountain bike.
WHITEFISH, Mont. (BRAIN) — Hammer Nutrition has released their effervescent electrolyte product, Endurolytes Fizz, in a cola flavor with natural caffeine.
SAN CARLOS, Calif. (BRAIN) — Ritchey Design, which has had a minium advertised price policy since at least 2014, is now working with Oris Intelligence to regulate the policy.
DALLAS (BRAIN) — The boutique cycling apparel brand DannyShane has named Park City, Utah-based SIMBOL Communications as its PR agency of record.
CHICAGO (BRAIN) — Abus' new ABUSAcademy.com is available to all bike shop employees in North America.
WEST DES MOINES, Iowa (BRAIN) — Erik's Bike Shop, which has more than two dozen locations across the Upper Midwest, expects to have its first location in Iowa soon, with an agreement to buy Rasmussen Bicycle Shop in West Des Moines. The transaction is expected to be finalized on May 9.
BUFFALO, N.Y. (BRAIN) — The owners of Tom's Pro Bike Service, which has two locations in the Buffalo area, have acquired Park Ave Bike Shop, which has two locations in the Rochester area, about an hour away.