BRAIN Staff
All articles by BRAIN Staff
May 1, 2018
SAN FRANCISCO (BRAIN) — Three hundred Apple stores in the U.S. and Europe will begin stocking Lumos Helmet's "smart" bike helmet on May 1, the start of Bike Month.
Posted in Product/Tech
May 1, 2018
INDIANAPOLIS (BRAIN) — The second annual PlacesForBikes Conference takes place this week here. Organized by PeopleForBikes, the conference kicks off Tuesday afternoon and runs through Thursday.
Posted in Industry News
April 30, 2018
SAN FRANCISCO (BRAIN) — Bay Area retailer The New Wheel is organizing an e-bike festival that will include demos, complimentary breakfast and workshops. The Super Bicycle Festival will be held at The New Wheel's Larkspur Landing store on Saturday, May 5, and Sunday, May 6.
Posted in Retail News
April 30, 2018
SANTA CRUZ, Calif. (BRAIN) — Brian Lopes is returning to Ibis, where he was a sponsored athlete from 2008-2013. This time, Lopes is managing a new domestic enduro team for the brand.
Posted in Industry News
April 30, 2018
Company also adds consumer-direct sales of ProTaper bars, stems and pedals.
MEQUON, Wis. (BRAIN) — Hayes Components has spun off its Protaper line of mountain bike components, formerly housed within the Answer brand, as its own stand-alone brand of handlebars, stems and pedals. The company has also expanded its Hayes Road Show dealer education program.
Posted in Industry News
April 30, 2018
HELSINKI (BRAIN) — Amer Sports is increasing its presence in the softgoods market, which has been one of its best performing segments in recent years, with the purchase of Peak Performance.
Posted in International
April 30, 2018
MILL VALLEY, Calif. (BRAIN) — WTB has teamed up with the NorCal High School Cycling League to introduce a limited edition saddle where a portion of the proceeds contributes to the Buddy Newman Scholarship Fund, which in turn covers race entry fees for high school athletes throughout the racing season.
Posted in New Products
April 30, 2018
Raffle tickets still available for custom frameset.
BURKE, Vt. (BRAIN) — The Rasputitsa Spring Classic, a muddy, snowy gravel event in Vermont's Northeast Kingdom, held April 21, raised $18,000 for the Little Bellas, a nonprofit that aims to help young women realize their potential through mountain biking.
Posted in Industry News
April 30, 2018
OKLAHOMA CITY, Okla. (BRAIN) — The North American Bikeshare Association is claiming another victory as an Oklahoma bill that would have pre-empted local control of dockless bikeshare did not make it to the House floor last week.
Posted in Industry News
April 27, 2018
SUN VALLEY, Idaho (BRAIN) — Club Ride Apparel has added a new independent sales organization in New England: GPM Sports Group. GPM is headed up by Andrew Ewas and Matthew Shoemaker.
Posted in Industry News
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