PARSIPPANY, N.J. (BRAIN) — Kent International has hired John Georger as VP of sales for its Univega USA line. Earlier this year, Kent announced its plan to bring back the brand, an IBD mainstay.
Georger is an industry veteran who's worked at GT, Giant and, most recently, Felt, where he was national sales manager until January of this year.
In his new role at Kent, Georger will be in charge of Univega's sales and distribution.
"This is a historic moment for us as we will be producing all of our Univega USA bikes and e-bikes in our South Carolina factory," said Scott Kamler, Kent International's president. "I know there will be skeptics but they will quickly see that we will be building great bikes with IBD-level componentry. John knows and lives IBD and all key decisions will be made by him."
"I wasn’t even done with my first meeting with Arnold and Scott Kamler when I knew this was a perfect fit for me," Georger said. "The vision they laid out is in perfect alignment with exactly what I believe the industry needs. We are going to help expand the reach of the IBD to a broader range of consumers and help our retailers build a stronger overall business. All of this with product that is competitively priced, sold strictly through the IBD channel and best of all, assembled in their factory in South Carolina."
Georger added, “I have spent my career working closely with IBDs all over the country and look forward to continuing that work and helping our retailers become successful with this special brand."
Georger will officially start in two weeks. He will set up shop for the office in Buffalo, New York. He can be reached at john@univega-usa.com or (716) 523-6592.
