BOULDER, Colo. (BRAIN) — The Bicycle Product Suppliers Association has worked with Interbike to develop an expanded Supplier Seminar Series during the show this fall.
"Our newly formed BPSA Education committee came up with a list of 11 potential topics, and we surveyed our members to narrow it down to four great ones," said Ray Keener, the BPSA's executive director. "With most of the industry's best minds at the show, fleshing out the panels was relatively easy."
The SSS is targeted to industry suppliers, product managers, marketing and operations staff, and inside and outside sales reps. The four seminars, scheduled for the last two afternoons of the show, also draw a significant number of retailers, advocates and media.
Justin Gottlieb, Interbike's interim show director, said, "We're delighted to have more BPSA involvement this year and we're way ahead of last year in terms of being able to promote these powerful sessions. We're expecting a significant bump in attendance."
The four seminars:
What's Going On? There's no single factor in our recent industry challenges. How can we innovate beyond them?
1 p.m. Wednesday, Sept. 19.
Panelists:
- Bob Margevicius, Specialized
- Andrew Kempe, Shimano
- Rich Tauer, QBP
Moderator: Megan Tompkins, Bicycle Retailer
Statistics: What do we know about our consumers and the flow of product? How can this help us?
2:30 p.m. Wednesday, Sept, 19
Panelists:
- Jennifer Boldry, PeopleForBikes
- Dirk Sorenson, NPD Group
- Bernie Doering, Stages Cycling
Moderator: Ray Keener, BPSA
Getting More Kids Riding: Laying the foundation for lifelong ridership is key to our industry's future. Who's making progress here?
1 p.m. Thursday Sept. 20
Panelists:
- John Munhall, Giant Bicycles
- Ryan McFarland, Strider
Moderator: Pat Hus, HusPa Consulting
E-Bikes: One of our industry's bright spots. How do we keep charging ahead in sales and legislative progress?
2:30 p.m. Thursday Sept. 20
- Larry Pizzi, Raleigh Electric
- Ed Benjamin, Light Electric Vehicle Association
- Claudia Wasko, Bosch eBike Systems
Moderator: Morgan Lommele, PeopleForBikes
For more information, contact Jack Morrissey at Interbike, jack.morrissey@interbike.com or Ray Keener at BPSA, ray@bpsa.org
