BRAIN Staff
All articles by BRAIN Staff
July 14, 2016
IRVINE, Calif. (BRAIN) — Shimano has introduced its model year 2017 softgoods line, including footwear, apparel, gloves, bags and packs for mountain biking, road cycling and recreational riding.
Posted in Product/Tech
July 14, 2016
CARLSBAD, Calif. (BRAIN) — Mountain bike clothing brand Zoic has made multiple new hires in sales, dealer service and marketing in an effort to expand support for dealers across the country.
Posted in Industry News
July 14, 2016
SAN FRANCISCO (July 13, 2016) - Timbuk2 is offering two new packs that pair with New Balance's C-Series urban cycling shoe.
Posted in New Products
July 14, 2016
SANTA MONICA, Calif. (BRAIN) — Bonk Breaker plans to convert its entire product line to non-GMO ingrediants. Currently 75 percent of the brand's SKUs are non-GMO. The company will phase in the additional non-GMO products over the coming months.
Posted in Product/Tech
July 14, 2016
LAGUNA HILLS, Calif. (BRAIN) — Bicycle Retailer has set news and product submission deadlines for its annual Interbike Show Issue as well as the Interbike Show Dailies distributed at the Vegas expo.
Posted in Industry News
July 13, 2016
ANAHEIM, Calif. (BRAIN) — Box Components has agreed to be the Official Bike Plate Supplier of the UCI BMX World Championships and UCI World Cups over the next three years, and will be the sole bike plate supplier for the Olympic Games in Rio de Janeiro, Brazil.
Posted in Industry News
July 13, 2016
SANTA CRUZ, Calif. (BRAIN) — For the 2017 model year, Santa Cruz is offering aluminum-frame versions of some of its most popular mountain bike models, the 5010, Bronson and Tallboy. The new alloy frames allow lower prices: the aluminum 5010 with Santa Cruz' D-level build kit will retail for $2,600, for example.
Posted in New Products
July 13, 2016
BIEL, Switzerland (BRAIN) — DT Swiss AG has added a new building at its facility in Poland to increase production capacity and after-sales service.
Posted in International
July 13, 2016
CHAPEL HILL, N.C. – Performance Bicycle has announced a new location in Greenville, South Carolina. The new store in the Gallery Shopping Center location is now open and is running grand opening specials from July 13-17. The promotions include discounts and daily giveaways.
Posted in Retail News
July 12, 2016
COON VALLEY, Wis. (BRAIN) — Borah Teamwear has joined forces with The Bike Cooperative. Borah is the co-op's first apparel brand that produces its entire product line in the United States.
Posted in Industry News
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