Handlebars, seatposts, and stems built from the brand's highest-grade carbon will now carry a single name.
SAN CARLOS, California (June 23, 2026) Ritchey is consolidating all of its top-tier carbon fiber handlebars, seatposts, and stems under the SuperLogic level of products. The company has built carbon fiber components for nearly 20 years, but going forward, only carbon parts made from the thinnest, purest fibers and the most complex layup techniques will carry the SuperLogic name.
The name extends "Ritchey Logic," the term Tom Ritchey coined for the brand's practical design philosophy. Ritchey introduced "SuperLogic" to describe its lightest carbon components, and the designation now applies across the brand's full premium carbon fiber line.
"With carbon, it comes down to the raw material you're putting in before it goes into prepreg or anything...it's the actual fibers," explained Kevin Putzke, general manager of Ritchey Asia. "They're made to different levels and different weights; the highest ends are going to be the most expensive. What becomes a SuperLogic product starts with a strength and weight target. Not a cost target."
Renaming the line also clears up confusion around Ritchey's carbon fiber products.
"We found that people got confused when there was a WCS alloy part and a WCS carbon part, and then we made it worse with a few of our stems," Putzke said. "We do them in a finish called 'blatte,' and although they are aluminum, the black finish looks a lot like carbon. People would say, 'I've got the carbon bar and stem,' and we'd look at them and go, 'Yeah, not really.'"
According to Putzke, that confusion led to a clear rule: if a Ritchey product is high modulus carbon fiber, it's Ritchey SuperLogic.
The SuperLogic Mountain Bars, announced recently, are the newest addition to the line, and more SuperLogic products are planned across all Ritchey product categories.
About Ritchey
Founded in 1972, Ritchey is built on decades of dirt, tarmac, life's adventures, and an obsession with figuring it out. The brand earned its place in the hearts of riders everywhere who measure the value of their equipment by where, and how far, it can take them. Today, Ritchey designs bicycle frames and components for every rider and every ride. Still independently owned by frame-building legend and mountain bike pioneer, Tom Ritchey in Northern California, the brand remains as original as the man behind it.
