Announcements
PeopleForBikes welcomes the bicycle industry to Bentonville, Arkansas, for SHIFT'25, a hands-on summit uniting industry leaders and innovators from across the country. Taking place October 15–17, SHIFT'25 anchors a full week of riding, events, and critical conversations helping guide our industry forward.
Urban mobility specialist Tern is pleased to announce that they have partnered with Airstream, the iconic manufacturer of world-class recreational vehicles, on two e-bikes in a special edition Airstream series.
BESPOKED, Europe’s leading handmade bicycle show, is going global. In September 2026, BESPOKED will launch in Osaka, Japan – a city long recognised as a centre of bicycle and component manufacture, metal fabrication and craft.
Performance nutrition leader now supports athletes with nutritious and supportive meals at a new restaurant and flagship store
One-of-a-kind gravel bike raffle supports the Pisgah Conservancy
Revolutionizing Aerodynamics for Cyclists Worldwide
Taking Performance Fitting To The Next Level
Boulder, CO – Factor Bikes is excited to welcome Chris Riekert as its new Marketing Director for the U.S. market. Based out of Boulder, Colorado, Riekert joined the company in June and brings over 15 years of industry experience spanning retail, product marketing, and brand storytelling.
Irvine, Calif. – August 14, 2025 – The American Bicycling Education Association (ABEA) is pleased to announce the appointment of Beth Black to its Board of Directors, effective immediately.
t's a big day for us at Reid! We're thrilled to unveil a significant new partnership right here in our home market: the UK. We've teamed up with Windwave, and this collaboration is set to redefine how riders across the country experience exceptional bikes and eBikes.
EL PASO, Texas--(BUSINESS WIRE)-- Helen of Troy Limited (NASDAQ: HELE), designer, developer, and worldwide marketer of branded consumer home, outdoor, beauty, and wellness products, today announced that its Board of Directors has appointed G.
BOULDER, Colo. (August 8, 2025) — The International Mountain Bicycling Association (IMBA) announces the fall 2025 application round is open for Trail Accelerator Grants (TAG).
Whistler, Canada July 30, 2025
Continental Tires has appointed Liz Walker as its Global Athlete & Content Manager, a role that blends athlete partnerships and global storytelling.
A coalition of bicycle industry training organizations (the Bike Training Collective Canada) and supporting stakeholders are asking Employment and Social Development Canada to list bicycle mechanics as an occupation in the 2026 version of the National Occupational Classification (NOC) system.
Geneva (August 6, 2025) – SGS, the world's leading testing, inspection and certification company, is pleased to announce that EFBE Prüftechnik GmbH and EFBE Co., Ltd. (collectively EFBE) have joined the SGS family. This move expands SGS's global capabilities in the bicycle and e-bike sector.
Fidlock USA is excited to announce Mateo Marasas as our Business, Technology, and Development Associate. Mateo joined the team earlier this year and has quickly become a driving force behind the systems, technology, and behaviors shaping our inside sales and customer support operations.
CHICAGO, IL – Today, the United Food and Commercial Workers (UFCW), the Retail, Wholesale and Department Store Union (RWDSU), and REI Co-op announced progress on several key topics, including an agreement to establish a national bargaining structure to inform store-level collective bargaining agreements for the 11 u
Longmont, CO August 1, 2025 - REEB Cycles and Industry Nine are offering limited edition Bronze Project builds available on the award winning SST and STEEZL models for the month of August only.
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