Irvine, CA - 12/1/2025 - The National Bicycle Dealers Association (NBDA) today announced the launch of its groundbreaking Market Intelligence Program, providing Specialty Bicycle Retailers with complimentary access to enterprise-grade data analytics, competitive insights, and comprehensive market intelligence previously available only to large corporations.
The innovative program, powered by TrackFly technology, addresses a critical gap in the bicycle retail industry where independent dealers have long been forced to make inventory, pricing, and strategic decisions based on limited local observations while major chains leverage sophisticated analytics.
"For too long, specialty bicycle retailers have been flying blind when making business-critical decisions," said NBDA Executive Director Heather Mason. "This program fundamentally changes that dynamic by giving our members the same powerful data tools that big-box stores and online retailers have used to their advantage."
Available exclusively to NBDA members at zero cost, the Market Intelligence Program provides:
● Real-time sales intelligence with 24/7 dashboard access
● Industry benchmarking to compare performance against peers
● Seasonal intelligence including weather correlation and demand forecasting
● Competitive product data featuring top sellers by category with specific brands and pricing
● Market share trends tracking brand performance and category growth
● Price banding insights based on actual consumer behavior
TrackFly's advanced mapping tool automatically connects existing POS systems to industry-standardized data, eliminating manual work while ensuring accuracy. Strict data protection protocols guarantee that brands cannot weaponize retailer information, with participants maintaining complete control over what they share.
"The NBDA's unique position serving both retailers and suppliers makes us the ideal organization to lead this initiative," added Stephen Baird, CEO TrackFly. "We're bridging the gap between supply and demand while ensuring specialty bicycle dealers remain at the heart of the industry, not large corporations controlling intelligence for their own benefit."
The program delivers specific advantages for different retailer types:
● High-turn retailers gain inventory optimization and cash flow management insights
● Committed brand partners access detailed SKU-level performance data and benchmarking
● Program-driven dealers receive ROI analysis and timing intelligence for seasonal commitments
Beyond raw data access, the program includes quarterly educational webinars and community meetings to help retailers interpret insights and translate them into actionable business strategies. Participating retailers can also create brand-specific dashboards and receive stockout notifications to prevent lost sales opportunities.
The NBDA's reputation as the most trusted voice in the bicycle industry positions the organization uniquely to deliver this resource fairly and effectively. Both retailers and suppliers have directly requested better industry data from the association, recognizing its decades-long commitment to serving the Specialty Bicycle Retail community.
"This represents more than data sharing, it's a fundamental shift toward empowering Specialty Bicycle Retailers with the tools and knowledge needed to compete effectively while maintaining the personal service and community connection that defines Specialty Bicycle Retail," added Mason.
The NBDA Market Intelligence Program is available immediately to all NBDA retailer members at no additional cost. Brands and Suppliers interested in utilizing the program and its unique sales representative features should contact Trackfly direct. Non-members interested in accessing the program can learn more about NBDA membership benefits via the NBDA website.
About the NBDA
The National Bicycle Dealers Association is the premier trade association for specialty bicycle retailers, dedicated to supporting independent dealers through advocacy, education, and industry partnerships. The NBDA provides comprehensive resources, including retailer education programs, profitability initiatives, advocacy efforts, and networking opportunities designed to strengthen the specialty bicycle retail sector across North America. The NBDA is a non-profit organization that strives to elevate the bicycle retail industry and empower dealers for long-term success. NBDA membership is open to retailers, individuals, suppliers and providers, mobile units, and other non-profits. The NBDA community is the most active in the industry, providing real-time solutions and support to help businesses succeed and strengthen cycling communities nationwide. For more information about the NBDA and its initiatives, please visit www.nbda.com.
About Trackfly
TrackFly is the essential collaboration platform connecting specialty retailers with their brands and sales reps. We solve some of retail's biggest challenges: costly out-of-stocks, profit-eating slow turnover, and business decisions based on market uncertainty. Our platform provides a single, real-time source of truth for consumer purchasing behavior in the independent retail channel, empowering proactive and strategic replenishment that drives more sales for local shops. Furthermore, TrackFly intelligently and anonymously unifies POS data, giving retailers an accurate, industry-wide view to better navigate consumer fluctuations and market trends—turning shared data into a collective advantage.
