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More than half of women cyclists started riding or returned to it during the pandemic

Published January 17, 2022

IRVINE, Calif. (BRAIN) — Nearly 56% of female cyclists riding today either started cycling during the pandemic or returned to it after a layoff, according to the National Bicycle Dealers Association's Bicycling Buying 2021 Consumer Research

"As consumers pull back from buying bicycles and e-bikes, the challenge bike shops face is holding on to these new and returning cyclists and keeping them on their bicycles or e-bikes as the pandemic continues and the economy reacts to shifting employment, supply chain problems, and price pressure," said Heather Mason, the NBDA's president. 

"While 56.8% of adult bicycle and e-bike riders in 2020 and 2021 were male and 42.6 percent were female, our consumer research study found that 33.4% of women cyclists started cycling for the first time, and 22 percent returned to cycling during the pandemic. This totals 55% or over half of all adult female cyclists that started or returned in the last two years. These are the kinds of detailed, actionable facts the NBDA has made available to every segment of the bicycle business," Mason added.

The complete Supplier Report is available on the NBDA website for $5,000. Retail members of the NBDA can buy a version of the study report for $399, which includes access to a four-part Educational Series presented by the NBDA, and Jay Townley, Resident Futurist at Human Powered Solutions.

The first online seminar in this series, scheduled for Wednesday, Jan. 19 at 1 p.m. Eastern, is open to all retailers and members of the industry, regardless of NBDA membership.

More information on the study report is available at

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