BOULDER, CO (BRAIN)—When asked about the "coolest" gift active American could give or receive this holiday season, they named cycling equipment and accessories and GPS instruments as the top items.
Athletic/fitness and outdoor apparel topped the list of items active Americans plan to purchase this holiday season, according to a press release. According to a recent study by Leisure Trends Group among its Most Active Americans Panel, 39 percent of active Americans plan to purchase athletic/fitness apparel for someone on their shopping list this year, while 38 percent plan to purchase outdoor apparel. Those who receive the gifts will not be the only beneficiaries of these shopping trips, however, as half (50 percent) of respondents indicate they plan to purchase these items for themselves.
See the lists below for the top product categories in several different areas.
The top five product categories that Active Americans plan on purchasing for someone else as a gift are:
1. Athletic/Fitness Apparel (39%)
2. Outdoor Apparel (38%)
3. Camping Equipment & Accessories (26%)
4. Bicycle Accessories - Including Panniers and Helmets (24%)
5. Athletic/Fitness Equipment (23%)
The top five product categories that Active Americans plan to purchase for themselves are:
1. Outdoor Apparel (50%)
2. Athletic/Fitness Apparel (50%)
3. Running Footwear (39%)
4. Athletic/Fitness Footwear (34%)
5. Camping Equipment and Accessories (30%)
The "Coolest" gifts to give or receive this holiday season are:
1. Cycling Equipment & Accessories (12%)
2. GPS (12%)
3. Vacation (10%)
4. Ski or Snowboard (8%)
5. Kayak/Canoe/Boat (6%)
When asked what Active Americans plan on purchasing as gifts for Children under 13, the top responses are:
1. Ski or Snowboard (22%)
2. Soccer Equipment (9%)
3. Cycling Equipment & Accessories (8%)
4. Basketball Equipment (5%)
5. Hunting & Shooting (5%)
