Studies/Reports
BOULDER, CO (BRAIN)—Leisure Trends Group will release its first retail sales tracking reports for the bicycle industry by the end of the second quarter, according to Jim Spring, president of the market research firm based in Boulder, Colorado.
WASHINGTON, D.C. (BRAIN)—The Outdoor Foundation has released of the 2008 Outdoor Recreation Participation Report, the only detailed study of its kind tracking American participation trends in outdoor recreation.
BOULDER, CO (BRAIN)—Leisure Trends asked active Americans about their spending plans in the upcoming months. Close to 50 percent of active Americans plan to spend less on sports related gear, clothing and equipment, while only 1.6 percent plan to spend more. The rest (48.2 percent) plan to spend the same amount.
MOUNT PROSPECT, IL (BRAIN)—Almost all specialty retailers, from small to large, improved key measures of profitability and productivity versus two years ago, according to data in the newly released NSGA Cost of Doing Business Survey.
LAS VEGAS, NV (BRAIN)—A study by the direct marketing firm Catalyst Communications released yesterday at Interbike concludes that nearly 95 percent of IBD’s core customers are age 30 or older.
They are also much more likely to be married men earning more than $50,000 a year.
BOULDER, CO (BRAIN)─Bikes Belong has just completed a survey of more than 150 bicycle retailers from nearly 40 states to see if their summer 2008 sales reflect an increase in the use of bicycles for transportation.
MOUNT PROSPECT, IL (BRAIN)—Consumers purchased $1.08 billion in used sporting goods equipment in 2007, according to a recent report by the National Sporting Goods Association (NSGA).
BOULDER, CO (BRAIN)—SmartEtailing is partnering with Leisure Trends Group to track and report on product sell-through at retail for the bicycle industry.
Leisure Trends will license SmartEtailing's extensive database in order to establish a benchmark of product models and variations.
BY NICOLE FORMOSA
COSTA MESA, CA—The number of specialty bike retail storefronts dropped to 4,451 in 2007, a decrease of 150 from the year before.
BOULDER, CO (BRAIN)—Leisure Trends Group, a full service market research company, hopes to fill a major gap in bicycle industry retail sales data.
LAGUNA HILLS, CA (BRAIN)—After tumbling 13 percent in 2006, cycling participation rebounded slightly in 2007.
Overall participation was up five percent—from 35.6 million riders in 2006 to 37.4 million riders in 2007—according to statistics released this month by the National Sporting Goods Association.
IRVINE, CA (BRAIN)—Shimano American Corporation and the International Mountain Bicycling Association (IMBA) have teamed up to promote mountain biking during the National Bike Summit, by releasing their study, The Economics and Benefits of Mountain Biking.
MONTGOMERYVILLE, PA (BRAIN)—Bicycle manufacturers are creating confusion at retail by flooding the market with too many choices. The result is reduced product sales—and profits—industry-wide.
BOULDER, CO (BRAIN)—Leisure Trends Group asked active Americans: If money were no object, what piece of sport equipment would you buy for yourself?
A boat or kayak and ski/snowboard equipment tied at 16 percent, while bikes followed in third with 11 percent.
Click on link for full study.
WASHINGTON, D.C. (BRAIN)—Roughly 75 percent of the U.S. population is involved in a fitness, sports, recreational, or outdoor activity as a casual, regular or frequent
participant.
MONTGOMERYVILLE, PA (BRAIN)—The 2008 Bicycle Leadership Conference (BLC) will be held a few weeks earlier to avoid conflicting with other events such as Frostbike, but will remain in downtown San Diego. The conference, to be held Jan. 18-20 at the Holiday Inn On the Bay, will focus on supplier issues.
BOULDER, CO (BRAIN)--Seven percent of the U.S. population rides a bike to work an average of two times a week, according to a recent study by Leisure Trends Group. The study also found that one of every three American adults owns at least one bike.
By Jason Norman
MT. PROSPECT, IL (BRAIN)—Out of all the major recreational activities in 2006, bicycling suffered the worst in declining participant numbers, according to the National Sporting Goods Association annual “Sports Participation Series I and II” reports.
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