Sea Otter Classic

Posted March 6, 2013

LAGUNA HILLS, CA (BRAIN) — Bicycle Retailer and Industry News is looking for new product information and news to include in its annual Sea Otter Festival & Gear Guide that will be handed out at the four-day festival in April and distributed at Northern California retailers before the event. 

Posted September 18, 2012

MONTEREY, CA (BRAIN) — Organizers of the Sea Otter Classic have announced dates for the 23rd annual event next year. The race and consumer expo will be held April 18-21 at the Laguna Seca Recreation Area. The event typically hosts more than 350 exhibitors showing nearly 600 brands. 

Posted July 11, 2012

MONTEREY, CA (BRAIN) — Al Budris, the former president of Sidi America, is joining the Sea Otter Classic as the event's business development director.

Posted November 10, 2011

MONTEREY, CA (BRAIN)—Organizers of the Sea Otter Classic announced the addition of cyclocross races to the annual four-day race and outdoor festival next year. Sea Otter will offer both men’s and women’s professional and amateur divisions as well as single speed, messenger and industry cup races.

Posted April 17, 2011

MONTEREY, CA (BRAIN)—Mother Nature once again cooperated kindly as 50,000 attendees came to this year’s Sea Otter Classic over its four days in Monterey, California.

Posted April 12, 2011

MONTEREY, CA—The Sea Otter Classic, which starts today, is looking to attract more women and dealers for the 2011 edition.

While Sea Otter has done a much better job over the last couple of years at introducing more women’s specific activities, this is the first year it’s been formalized.

Posted April 6, 2011

MONTEREY, CA (BRAIN)—In what many people read as a belated April Fools’ joke was actually quite real, as the National Coalition for Men in San Diego objected to the Sea Otter Classic “Ladies Day” celebration.

Posted April 5, 2011

DENVER, CO (BRAIN)—Cycling apparel-maker Primal Wear has teamed up with the Sea Otter Classic to support the Semper Fi Fund, an organization dedicated to providing financial support to injured and critically ill members of the U.S. Armed Forces and their families.

Posted March 23, 2011

MONTEREY, CA (BRAIN)—The Sea Otter Classic is honoring bike shops with a new Dealer Days program.

Posted March 11, 2011

LAGUNA HILLS, CA (BRAIN)—Are you exhibiting at Sea Otter? Is your company demoing bikes at Sea Otter? Is your company showing product at Sea Otter?

If you answered yes to any one of these three questions, please read on.

Posted April 19, 2010

MONTEREY, CA (BRAIN)—Perhaps it was the four days worth of sun that caused the state of euphoria that manufacturers were feeling at this year’s Sea Otter Classic. But most likely the jubilance had to do with the strong first quarters most companies reported seeing thus far.

Posted April 15, 2010

MONTEREY, CA (BRAIN)—Big wheels aren’t just for men anymore. At least Giant and Specialized think so.

Both brands are introducing women’s specific 29ers to the masses at Sea Otter much to the delight of many female riders who have been clamoring for big wheels to call their own.

Posted March 11, 2010

LAGUNA HILLS, CA (BRAIN)—Bicycle Retailer and Industry News is looking for Sea Otter submissions for its Show Guide that will be handed out at the show.

All news submissions should be sent to managing editor Lynette Carpiet at lcarpiet@bicycleretailer.com.

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