BENTONVILLE, Ark. (BRAIN) — Fox Racing held a grand opening ceremony for its new store during the Bentonville Bike Fest last week. The Vista Outdoor-owned brand plans to open more stores in the future; a spokesman said the stores carry Fox Racing mountain bike, lifestyle and motocross products, as well as a selection of products from other Vista Outdoor brands including Blackburn and CamelBak.
The store is located at 409 Southwest B Street near downtown Bentonville, "a short pedal or jog to Slaughter Pen Trails and Coler Mountain Bike Park," the company said.
“Our Retail Vision is to create immersive brand experiences that equip and inspire riders,” said Jeff McGuane, the president of Fox, Bell, Giro, Blackburn, Raskullz and Crash. “We are thrilled to join the Bentonville community and support the riding movement in the region.”
The company said the store has "an aesthetic that seamlessly blends riding and nature through the innovative use of biophilic design."
Photos credit: Michael Drager.
