COSTA MESA, Calif. (BRAIN) — The National Bicycle Dealers Association is proposing that dealers, distributors and manufacturers get together to form a "Twenty Group" — a group that meets regularly to share information and best practices with the goal of improving each member's business and raise the bar for the entire industry.
The NBDA has facilitated retailer Twenty Groups for 10 years through its Profitability Project. In a letter sent to NBDA members and others around the industry on Wednesday, the dealer group is proposing to work with the Bicycle Product Suppliers Association to create a group that includes representatives from other parts of the industry.
"Twenty Groups embrace the belief that sharing information improves the performance of the members involved ... . The NBDA recognizes that an industrywide version of a Twenty Group — consisting of manufacturers, distributors, and retailers — would have its own unique challenges in formation and the handling of sensitive topics — but those challenges must be overcome for the long-term viability of our entire industry. We face huge challenges with flat or declining participation, difficulties in effectively promoting cycling as an activity, and research that focuses on pieces of the puzzle, but not the whole. These are only a few of the issues that could be addressed through better communication that would allow us all to find common ground to benefit all segments of cycling."
The NBDA asked that those interested in forming a group contact it at twenty4bikes@nbda.com.
