INDIANAPOLIS (BRAIN) — Silca has expanded options for its wooden countertop displays and is offering retailers a seasonal margin boost on the sets with its “Spruce Up for Spring” program.
Silca's handcrafted wooden wine box-style display was initially used as POP for CO2 cartridges but is now also offered in options to include EOLO CO2 regulator kits and Silca’s NFS ProBlend lube.
“We noticed that certain dealers were moving significantly more EOLO kits, and one particular dealer had sold four times more NFS lube than any other. What we learned in all cases was that the dealers had reconfigured our countertop boxes with a mixture of EOLO and lube, which significantly increased sell-through. We love learning from our dealers and are thrilled to be able to share these learnings with the entire dealer base,” Silca president Josh Poertner said.
In addition to the new configurations, Silca is offering a limited-time margin boost on the display sets. For details, contact Silca at sales@silca.cc or (317) 964-0592.
