BAY SHORE, NY (BRAIN)—In keeping with a 20-year tradition of creating innovative marketing tools to support the efforts of its retailers, Finish Line now offers free-to-dealer hang tags like the one included in the March 15 edition of Bicycle Retailer and Industry News.
When hung from the handlebars of new bikes in place of “passive” price tags, these “active” hang tags will engage consumers by
• Illustrating the benefits of cycling in terms of the economy, the environment, and the purchaser’s health.
• Depicting the savings offered by cycling in real dollar amounts.
• Reminding the purchaser to take care of her bike by identifying the categories of cleaners and lubricants, and visually depicting the Finish Line products that belong to each.
Every retailer knows that one of the most important aspects of a new bike purchase is the sale of accessories that go with it. Every retailer also knows that there’s a limit on how many accessories a salesperson can offer. Finish Line’s “silent salesmen” not only draw consumers into the bikes they’re considering, but also make care products an assumed part of the purchase, freeing sales staff to pursue the sale of other accessories.
And best of all, they’re free through your favorite sales rep. Finish Line’s dedicated network of distributor sales reps has hang tags in stock now. All you have to do is call and ask, then hang the tags on your bikes and watch them work.
