LOS ANGELES (BRAIN) — Zwift is preparing to release a new version of its online bike training/gaming app for iPads and iPhones. The new Zwift iOS app will be released as a "beta" program, the company said. The Zwift app was previously available only for use with a Mac or PC.
"We're committed to making Zwift more accessible, easier to set-up and stress-free to ride. Zwifting on iPad and iPhone achieves all of this without compromising on a quality experience for our users," said Eric Min, Zwift's CEO and founder. "Twelve months ago, Zwift was a product associated with high spec' computers, ANT+ dongles, and permanent home set-ups with large screen TVs. Very soon, this same product will be available at the tap of a finger from the App Store, entirely portable and easy to connect via Bluetooth. This is great news for cyclists across the world who live in city apartments and shared homes, where space is a premium."
The new app will be launched at Eurobike this week. Trainer maker Tacx has seen the "Zwift Effect" on home training, said CEO Koos Tacx. "There's no doubt about the Zwift Effect. Training in the home is becoming a year round trend and Zwift is a big part of that. ... A lot of attention at Eurobike will be focused on the innovations in the home trainer market and Zwift in iOS will continue to drive that growth."
Zwift's iOS Beta program will begin in September, with invites being sent to the Zwift community. Pricing on iOS will be the same as for Mac and PC at $10/£8 per month, offered as a monthly subscription. A full subscription launch is planned for winter.
