Product/Tech

DENVER, CO (BRAIN) — Sampson Sports is adding a new 11-speed road cassette to its range.

The new cassettes share the same precision forged and CNC-finished cogs as Sampson's 10-speed versions, along with the aluminum spider for the larger rings to reduce weight.

LAGUNA BEACH, CA (BRAIN)—Crankbrothers has gone back to its roots—the brand got its start in pumps and tools before expanding into pedals and other components—with new multi-tool and inflation product series.

SANTA ANA, CA (BRAIN) — Old School BMX legend Eddie Fiola is launching his first signiture model frame, the EF | Proformer.

MORGAN HILL, CA (BRAIN) — Specialized Bicycles’ new apparel line will feature DeflectUV technology sun protection that has been integrated into the weave of the fabric.  Because DeflectUV is woven into the material, it is breathable, chemical free, and will never wear off, the company said.

DETROIT, MI (BRAIN) — Motor City startup Shinola, which sells high-end bikes, watches and leather goods made in Detroit, is ready to start taking orders for its watches, which will ship in July.

TORONTO, Canada (BRAIN) — Cervélo on Thursday unveiled the second frameset to come out of its Southern California R & D facility, the Rca. The company previewed the limited-production frame to a dozen journalists last week during a two-day media camp in Malibu, California. 

HAVERHILL, MA (BRAIN) — Mavic will display its first carbon clincher wheels at the Sea Otter Classic in Monterey, California, next month, the company announced Wednesday.

MADISON, WI (BRAIN) — Saris is now shipping its best-selling Bones rack in a new color – black. The arms and legs of the Black Bones are enhanced by the addition of a black anodized center adjustment spline for a “blackout” look.