Product/Tech
MONTEREY, Calif. (BRAIN) — Call it the fat bike for all seasons.
Borealis Bikes — which launched last fall with its lightweight carbon fiber fat bike, the Yampa — arrives at Sea Otter Thursday with the first fatty designed around RockShox's new Bluto fat bike suspension fork.
MONTEREY, Calif. (BRAIN) — Easton is going big with its 35mm oversized handlebar and stem offerings this season, with a new line of bars and stems on display at the Sea Otter Classic.
PETALUMA, Calif. (BRAIN) — Kitsbow's new Ride Tees are performance T-shirts made of blends of New Zealand Merino wool, polyester and spandex.
SCOTTS VALLEY, Calif. (BRAIN) — Fox has unveiled its 2015 line of forks that includes a lightened 36 RC2 enduro model and refinements to other forks engineered through the company's Racing Applications Development (RAD) program.
CHICAGO (BRAIN) — SRAM on Tuesday released details of a new inverted RockShox fork intended for cross-country racers and three new SRAM-branded mountain bike wheels aimed at the same market.
OGDEN, Utah (BRAIN) — Enve's latest line of four carbon mountain bike rims and wheels has a new system for designating the intended use for the four models.
DENVER (BRAIN) — Italian helmet and eyewear brand Rudy Project has introduced a new road and mountain bike helmet, the Airstorm.
SANTA CRUZ, Calif. (BRAIN) — Ibis Cycles is launching a new carbon mountain wheel line with an emphasis on extra-wide 41-millimeter rims. The wheelsets, expected to be made available for the aftermarket in June, will be displayed at the Sea Otter Classic this week in Ibis' booth (#407).
MARINA DEL REY, Calif. (BRAIN) — Linus Bike's newest bike bags are the Harrison briefcase and the Eleanor canvas bag. Both designs attach easily to bike racks with covered hooks.
CHATTANOOGA, Tenn. (BRAIN) — Quintana Roo is introducing a new top-end triathlon bike, called the PRsix, that emphasizes easy assembly, component flexibility, adjustability and aerodynamics.
NEW YORK, N.Y. (BRAIN) — FBM Bike Co.'s new Ballista frameset is designed for hardcourt bike polo players.
The tig-welded chromoly frame is based on the original FBM Sword frame geometry, but modified with input from Evan George and Koyo Maeda of Seattle's The Assassins bike polo team.
SAN DIEGO (BRAIN) — Selle Anatomica has re-engineered and renamed its U.S.-made leather saddles for 2014.
MORGAN HILL, Calif. (BRAIN) — A new book written by Donny Perry, global development manager for Specialized Bicycles' retail education program, is now available on Amazon.
FT. COLLINS, Colo. (BRAIN) — Fort Collins Bicycle Co., the parent company of Swobo Bicycles, is launching a new line of road bikes for children and small adults. The Farrier line will be distributed to IBDs by Hawley Company.
WILTON, Conn. (BRAIN) — Cannondale is updating its Trigger and Jekyll "OverMountain" trail/enduro bikes for 2015 with 27.5-inch wheels, stiffer SuperMax Lefty forks and a new Fox Dyad rear shock tune.
ATLANTA (BRAIN) — For the first time, Wahoo Fitness is now offering its mobile Fitness app for Android devices.
The new app can be found in the Google Play Store.
CHICAGO (BRAIN) — RockShox is offering more 650b fork options at the long-travel end of its product line, adding 650b versions of its Domain Dual Crown fork and for its redesigned Boxxer model.
INDIANAPOLIS (BRAIN) — Silca, an historic Italian brand that was reborn in the U.S. last year, is launching its first new product aside from pump replacement parts: a CO2 inflator and matching cartridges.
FLETCHER, N.C. (BRAIN) – April 1, 2014 — News has leaked from the offices of Cane Creek Cycling Components that they will push into the sports nutrition market.
GOLDEN, Colo. (BRAIN) — April 1, 2014 — Feedback Sports addresses the growing 3- to 6-year-old children’s DIY market with the introduction of an elite-level bicycle work stand.
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