Product/Tech
IRVINE, Calif. (BRAIN) — Morsa Design, a new brand launching this month, will offer modular accessory handlebar mounts with optional adapters to accept action cameras, lights, GPS computers and more.
FREEHOLD, N.J. (BRAIN) — The JET (Just Enough Tools) Roll is an updated version of the old roadie trick of wrapping tools and spare in a cloth then strapping it under the saddle with a toe strap. The JET Roll is made in the U.S.
SAN LUIS OBISPO, Calif. (BRAIN) — Lezyne’s Smart Energy Caddy is a compact yet durable toptube-mounted caddy to keep smartphones, gels, energy bars and tools in easy reach on the bike.
ST. CHARLES, Ill. (BRAIN) — Sigma Sport’s Buster 200 is a compact and rugged USB-rechargeable front light boasting 200 lumens of output, six modes and a host of additional features.
CHICAGO (BRAIN)—Abus’ new 410 Ultra lineup was designed to complete the German lock brand’s 400 U-lock series, offering entry-level U-lock security at pocket-friendly price points.
LOUISVILLE, Colo. (BRAIN) — Wheels Manufacturing will begin shipping its new eccentric bottom brackets for use in PF30 or BB30 frames next month. The product allows conversion of PF30 frames to a single-speed setup.
WILMINGTON, Del. (BRAIN) — Blue Bicycles has launched a limited edition Team RWB Triad SLR and will auction one to benefit Team Red White and Blue, a team of U.S. veterans.
HOUSTON (BRAIN) — With help from a successful kickstarter.com campaign, a Texas company is preparing to begin shipping a non-invasive blood lactate testing device in December.
SAN LUIS OBISPO, Calif. (BRAIN) — Lezyne is now shipping its Micro Drive StVZO tail light, a compact, 5 lumen LED light that meets Germany's StVZO regulations for tail lights.
HUNTINGTON BEACH, Calif. (BRAIN) — Marc Pro is introducing a new version of its electronic muscle conditioning device. The new versions, called the Marc Pro Plus, is said to aid recovery from activity and provide relief for aches and pains.
SAN JOSE, Calif. (BRAIN) — Framebuilder Mike Ahrens is getting serious about selling bike-mounted bottle openers. The San Jose builder first made an opener as a joke prior to the 2006 North American Handmade Bicycle Show.
EMERYVILLE, Calif. (BRAIN) — Clif Bar's seasonal flavor bars are back for the 12th year this fall, and this time the company is donating a portion of proceeds from the sale of the bar to the not-for-profit organization Protect Our Winters.
PORTLAND, Ore. (BRAIN) — Portland Design Works’ new Lars Rover is a USB-rechargeable headlight with a Panasonic li-ion battery, CREE LED and Texas Instruments integrated circuit. It is available in 450- and 650-lumen models.
WASHINGTON (BRAIN) — Louis Garneau Sports is recalling about 1,180 aero bike helmets because of concerns about how the helmet material provides head protection in cold weather. The company is cooperating with the U.C. Consumer Product Safety Commission on the recall.
MUKILTEO, Wash. (BRAIN) — FSA-USA said Wednesday that due to more cost-effective manufacturing process, the company has lowered prices on its K-Force and Afterburner hydraulic disc brakes but is maintaining existing margins.
BOULDER, Colo. (BRAIN) — Rebecca Rusch's new book tells how she went from being a normal kid in Chicago to a woman known as the Queen of Pain for her perseverence as a relentlessly fast runner, paddler, and mountain bike racer.
LOS ANGELES (BRAIN) — Mission's Camo Series messenger bags are available in three sizes in a limited edition.
BOULDER, Colo. (BRAIN) — Goggles & Dust: Images from Cycling's Glory Days is a new book containing newly restored photographs from 1920s and 1930s bike racing.
SAN FRANCISCO (BRAIN) — Can indoor riding be entertaining? The founders of a new company called Zwift are hoping to make indoor cycling more social and community based with software that brings traditional video game graphics and functions to indoor cycling.
SAN MATEO, CALIF. (September 29, 2014) - GoPro, Inc.'s newest action cameras the HERO4 Black and HERO4 Silver, have new features including 4K recording (on the Black model) and a built-in touch screen display (on the Silver model).
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