RANCHO SANTA MARGARITA, Calif. (BRAIN) — Jake Duehring will head up Felt Bicycles' sports marketing activities following the departure of founder Jim Felt last week from the company. Duehring has more than 10 years of experience at Felt in marketing, product development and, most recently, international sales.
Duehring has also been a sponsored athlete of Felt Bicycles, competing with the U.S. National Team on the track for three and a half years. During this time, he won four Elite National Track Championship titles and two Pan American Championship titles.
Adam Micklin, Felt's vice president of global sales and marketing, said, "Jake brings great credibility to Felt's sports marketing with his background in both the business of cycling as well as his success as a competitive athlete. He has a tremendous understanding of all things Felt Bicycles, but perhaps just as important, he understands the mentality of racing and the view of cycling from the athlete's perspective. With the departure of Jim this past week, we wanted to make sure that we would have a person that genuinely understands both of these and would have the trust of our partners. Jake is also motivated to find new ways to promote our athletes and their phenomenal accomplishments. This will be a noticeable evolution in our marketing initiatives going forward."
Felt Bicycles was purchased by Groupe Rossignol in April. The company said Duehring will "lead an evolution of Felt's Sports Marketing activities by continuing to deliver the most advanced cycling products for the athletes but with a strategy and investment to promote Felt's activities and athlete stories that make these possible."
Duehring said, "I'm excited to take on this new direction for Felt and look forward to expanding our worldwide message about how we support athletes to achieve their very best."
