SAINT-AUGUSTIN-DE-DESMAURES, Quebec (BRAIN) — Garneau has reached a new 3-year partnership agreement with the Little Bellas organization, a mountain bike organization whose goal is to help young women realize their potential through cycling.
"Little Bellas is absolutely thrilled to partner with Louis Garneau," said Sabra Davison, Little Bellas' executive director, president, and co-founder. "With our home offices only an hour apart in Vermont, it's a natural fit. Our small-town roots and values will thrive in partnership. We truly believe that Louis Garneau values getting girls on bikes and makes amazing kids' products to support girls from their first pedal stroke through their cycling progression. Our creative process has begun, and it's already resulted in some amazing new products for our participants, parents, supporters, and mentors."
Founded in 2007, Little Bellas has worked to get over 2,700 girls on bikes to date with chapters in 13 states. Centered around cycling, the organization takes on a bigger task of instilling confidence in young girls and teaching them to navigate challenges and believe in themselves.
Garneau will create a Little Bellas jersey that will be sold online at www.garneau.com, with a portion of the sales going to the organization. Garneau also will produce the official cycling apparel and accessories of the organization that will be distributed to girls registered in their programs. A contest will be organized among the previous year's participants to find the design of the jersey for the 2018 season.
Eric Sakalowsky, Garneau's global marketing director, said, "Little Bellas is a fantastic program offering young girls a chance to connect, push their limits, gain confidence and develop grit. We love the life lessons that cycling offers and look forward to accompanying their riders and mentors with some cool kit (designed by one of the girls no-less)."
