BOULDER CITY, Nevada (BRAIN) — Visitors to Interbike's OutDoor Demo, which opens Monday, will be able to rely on on-course hydration from Infinit Nutrition, which has been named the official nutrition partner of the event.
"We are very excited about this opportunity and are looking forward to being the official nutrition sponsor of these particular events. Having the venue in the dry heat of the desert gives dealers the opportunity to experience the clear differences between our premium hydration products versus the competition," said Michael Folan, the founder and CEO of Infinit Nutrition.
"It's a unique sampling opportunity at the largest and most important bike show in the world and we are happy to be sponsoring the event."
Infinit will be providing on-course nutrition for the entire OutDoor Demo and will be the official nutrition provider for the riders taking part in the Shootout on E-Mountain. Riders will be encouraged to take the "INFINIT 5 Hour Challenge" by scrapping the gels, bars, and salt pills, and fueling on nothing but the Infinit :GO FAR formula. GO FAR is the brand's cornerstone product, designed for endurance biking.
The OutDoor Demo starts at 9 a.m. PT Monday and concludes Tuesday at 5 p.m.
