THOMPSON, Conn. (BRAIN) — Registration has opened for expo exhibitors at the KMC Cross Fest, an event to be held Sept. 28-Oct. 1 at Thompson Speedway here.
The event will include an exclusive dealer-media event to kick off the expo on Thursday, Sept. 28, with races and events in the evening under the lights. Amateur and elite cyclocross races will be held Sept. 29-Oct. 1.
Organizers said the 2017 expo will be positioned near "fan favorite" course features on the Speedway to ensure foot traffic for vendors and add to the festival-like atmosphere.
"For us the expo is a major component of our event," said sponsorship and expo director Jim Wannamaker. "The nature of cyclocross, with its schedule filled with short racing events punctuated by down time, creates a great vibe for an expo. With team tents, vendors, food, beer and kids events, our team is laying out the venue to facilitate a full weekend of fun."
"The Thompson Speedway is designed to host racing events while also enabling access and egress throughout the weekend. One big attraction is the ability to test ride the newest 2018 offerings on roads and trails without ever crossing the race course."
Richard Fries, a co-founder of the event, compared the venue to Laguna Seca, the venue for the Sea Otter Classic. "Our new home in Thompson is perfectly suited to create a demo event for both dealers and consumers. We have a closed road circuit, miles of gravel roads, and a network of nearby mountain bike trails. Just like Laguna Seca, this venue is built to host large events. We have classrooms, a bar, restaurants and banquet facilities capable of hosting multiple clinics and demos."
Expo registration is available online at BikeReg.com/kmc-crossfest-expo. More information at kmccrossfest.com.
