CARLSBAD, Calif. (BRAIN) — Consumer-direct brand Canyon USA has joined Camber Outdoors, an organization that works to elevate and accelerate women's leadership and participation in the outdoor industry.
"I've witnessed the significant positive impact Camber Outdoors has had on our industries and know that their spirit of inclusion matches the innovative approach Canyon brings to business," said Blair Clark, the president of Canyon USA. "Supporting opportunities for women is not only the right thing do for our company but it is vital for the continued growth of the cycling industry as a whole."
Deanne Buck, the executive director of Camber Outdoors, said, "For Canyon USA to partner with Camber Outdoors as part of Blair's business growth strategy is a great example of thought-leadership. We recognize that when employers like Canyon become the companies of choice for talented individuals, they become the brands of choice for participants and consumers."