SAUSALITO, Calif. (BRAIN) — Osmo Nutrition, relaunched last year after a period of dormancy, is now being distributed exclusively in the U.S. and Canada by Highway Two.
"When my business partner and I resurrected Osmo with Peter Sagan, we knew that the product was great and the brand was strong," said Ben Capron, Osm'so co-founder and CEO. "We also knew that we needed the best sales and distribution partner in the world. We had a lot of options, but we chose Highway Two because they offer the best combination of customer service and distribution strength to take care of retailers. Osmo is a great fit with H2's curated offering of top-tier brands and the H2 team shared our passion for bringing great nutrition to riders."
Highway Two's president, Simon McNair, said, "We are very selective at H2 in the brands we carry and products we offer. We only partner with category leading brands that are in demand and add profitability to our retail partners. Osmo is both of these things and our exclusive arrangement will really help us grow the brand together. We couldn't be happier to be the North American exclusive distributor for Osmo and know great things will come for all involved!"
Retailers can contact their H2 representatives to place orders immediately. When retailers place an initial stocking order of $250 or more, H2 will include two free tubs of Active Hydration mix.