LITTLE ROCK, Ark. (BRAIN) — Orbea has promoted Jordan Hukee to be the brand's USA marketing manager.
Hukee has a long history with the brand, starting when he designed web banners in 2005 celebrating the Tour de France exploits of the Orbea-sponsored Euskaltel-Euskadi team. After several years of creative work and consulting on mountain bike strategies, he was named Orbea's global creative director in 2014.
"Growth of Orbea's USA presence and ambitious sales goals require special attention, and Jordan will be managing a variety of new visibility and sales support programs," the company said.
Hukee will continue with his creative director role working with the brand's headquarters in Spain, Orbea said.
"After working closely with our Spanish headquarters over the years, Jordan has a special perspective of Orbea and what makes us such a unique company. We are happy to welcome Jordan to the Orbea USA team to contribute to what will surely be our most exciting chapter since we imported our first Orca frames to the USA in 2006," said Orbea USA CEO and global sales manager Gonzalo García de Salazar.
