NEW YORK (BRAIN) — Eddy Merckx Cycles USA has hired industry veteran Marty Ryerson to head its West Coast sales management. Ryerson has worked with Eddy Merckx Cycles for the past year facilitating Arizona sales development.
"We have worked hard to position the brand properly across the U.S., and at this time see the West Coast as an area for brand focus," said Heather Rizzi, the brand's national sales manager. "We're committed to raising the service standards to our IBD clients, and working with Marty to develop a focused dealer visit schedule, staff training, and support services, we see huge potential. It goes beyond just placing product; rather, being in tune to what our potential accounts needs are, and having the support staff on the ground ready to react."
EMC's U.S. brand director, Brad Accettella, said, "Marty has great commitment to the Merckx brand and great network on the West Coast. He has a high-level experience and professionalism that will grow our brand recognition in the region."
Ryerson will manage all facets of sales in California, Nevada, Arizona, and Washington for Eddy Merckx Cycles while working with a team of outside representatives.
