GREENVILLE, S.C. (BRAIN) — Boyd Cycling has hired Aspekt Brand Communications as its agency of record for the U.S.
Aspekt, headed by industry veteran Suzette Ayotte, will support Boyd Cycling's current and new wheelset categories and will lend support with marketing initiatives. "We excited to be working with Aspekt and Suzette," company founder Boyd Johnson said, "because we've seen first-hand the invested effort and the results that follow."
Boyd Cycling was founded in 2009 by husband and wife team, Boyd and Nicole Johnson, and initially encompassed frames and wheels. In 2011 they put all focus on wheels. Last month the company moved into a 10,000 square foot building on Greenville's Swamp Rabbit Trail, a 21-mile multi-use greenway. They were recent recipients of the South Carolina Export Business of the Year Award.
Based in San Francisco Aspekt specializes in public relations and brand building with smaller, niche brands.
Ayotte said, "Boyd Cycling is a perfect fit for Aspekt. We each do what we do from a business standpoint because of our shared passion as individuals for the industry, the lifestyle and the bicycle."
